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1. Media Buying Services: Include when the agency will handle media purchasing on behalf of the client

2. Digital Marketing Services: Include for specific digital marketing and social media management services

3. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

4. International Advertising: Include when campaigns will run in multiple countries

5. Agency of Record: Include when the agency is being appointed as the exclusive advertising provider

6. Influencer Marketing: Include when services involve coordinating with social media influencers

7. Crisis Management: Include procedures for handling PR crises or emergency communications

8. Data Protection: Include detailed data handling procedures when significant consumer data is involved

9. Subcontractor Terms: Include when the agency will engage third-party suppliers

1. Schedule 1 - Fee Schedule: Detailed breakdown of fees, rates, and commission structures

2. Schedule 2 - Scope of Work: Detailed specifications of deliverables and campaign requirements

3. Schedule 3 - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule 4 - Approval Matrix: Details of who can approve what and at what spend levels

5. Schedule 5 - Service Level Agreement: Specific performance metrics and response times

6. Schedule 6 - Media Planning Calendar: Timeline for campaign deliverables and media placements

7. Appendix A - Key Personnel: List of key team members from both parties and their roles

8. Appendix B - Reporting ������Ƶ: Standard formats for campaign performance reporting

9. Appendix C - Third Party Suppliers: List of approved vendors and subcontractors