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Privacy Policy
I need a privacy policy for a Danish-based e-commerce website that collects user data for order processing and marketing purposes, ensuring compliance with GDPR regulations and providing clear information on data usage, storage, and user rights.
What is a Privacy Policy?
A Privacy Policy explains how your organization collects, uses, and protects personal data. Under Danish law and the EU's GDPR, most businesses and organizations must have one to tell people what happens to their information when they use your services or visit your website.
These policies help build trust by making data handling transparent. They outline key details like what information you gather, how long you keep it, and who you share it with. In Denmark, the Data Protection Act requires organizations to inform people about their data rights, including their ability to access, correct, or delete their personal information.
When should you use a Privacy Policy?
Your business needs a Privacy Policy from day one of collecting personal information from customers, employees, or website visitors in Denmark. This applies when you start gathering basic contact details, tracking website behavior, or processing any personal data covered by GDPR and Danish data protection laws.
Create your policy before launching new digital services, expanding into e-commerce, or starting email marketing campaigns. It's especially important when handling sensitive data like health information or when using automated processing systems. Danish authorities require clear privacy documentation for audits and compliance checks, so having this policy ready protects your organization from penalties.
What are the different types of Privacy Policy?
- Privacy Notice: Basic version focused on informing users about data collection and rights, ideal for simple websites and small businesses
- Privacy Agreement: More detailed and contractual in nature, used when specific user consent is required for data processing
- Cookie Consent Policy: Specialized policy focusing on website tracking technologies and user consent mechanisms
- Cookies Notice: Simplified cookie disclosure for basic website tracking, often used as a website popup
- Privacy Policy Agreement: Comprehensive version combining privacy terms with user agreements, suitable for complex digital services
Who should typically use a Privacy Policy?
- Business Owners & Managers: Responsible for ensuring their organization has a compliant Privacy Policy and following its terms when handling personal data
- Data Protection Officers: Draft and maintain policies, ensure GDPR compliance, and act as point of contact with Danish Data Protection Agency
- Legal Counsel: Review and update policies to meet Danish and EU requirements, often working with external specialists on complex cases
- Website Users & Customers: Must acknowledge and accept the policy terms before sharing personal information or using services
- IT Teams: Implement technical measures described in the policy, including data security and cookie management systems
How do you write a Privacy Policy?
- Data Mapping: List all personal information your organization collects, stores, and processes, including data from websites, apps, and offline sources
- Third-Party Assessment: Document which external services handle your data, including cloud providers and marketing tools
- Security Measures: Detail your data protection methods, encryption standards, and access controls
- User Rights Process: Plan how you'll handle data access, deletion, and correction requests under Danish law
- Legal Requirements: Our platform ensures your Privacy Policy includes all GDPR and Danish Data Protection Act mandated elements
- Internal Review: Have key stakeholders verify the policy matches actual business practices
What should be included in a Privacy Policy?
- Identity Disclosure: Your company details and Data Protection Officer contact information
- Data Collection Scope: Specific types of personal data collected and legal basis for processing
- Processing Purpose: Clear explanation of how and why you use personal information
- Data Sharing: List of third parties receiving data and transfers outside EU/EEA
- User Rights: GDPR rights explanation including access, deletion, and data portability
- Security Measures: Description of technical and organizational data protection methods
- Cookie Information: Types of cookies used and their purposes under Danish requirements
- Updates Process: How policy changes are communicated to users
What's the difference between a Privacy Policy and a Data Protection Policy?
A Privacy Policy differs significantly from a Data Protection Policy in both scope and audience. While they're both crucial for GDPR compliance in Denmark, each serves a distinct purpose.
- Primary Audience: Privacy Policies are customer-facing documents explaining data practices to the public, while Data Protection Policies provide internal guidelines for staff handling personal data
- Legal Requirements: Privacy Policies are mandatory under GDPR for public disclosure, but Data Protection Policies are internal governance documents
- Content Focus: Privacy Policies outline what data you collect and how you use it, whereas Data Protection Policies detail specific procedures, security measures, and employee responsibilities
- Implementation: Privacy Policies appear on websites and in customer agreements, while Data Protection Policies exist in employee handbooks and internal documentation
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骋别苍颈别鈥檚 Security Promise
Genie is the safest place to draft. Here鈥檚 how we prioritise your privacy and security.
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Organizational security
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Innovation in privacy:
Genie partnered with the Computational Privacy Department at Imperial College London
Together, we ran a 拢1 million research project on privacy and anonymity in legal contracts
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Read our Privacy Policy.