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Social Media Agency Contract for Indonesia

Social Media Agency Contract Template for Indonesia

This document is a comprehensive legal agreement governed by Indonesian law that establishes the terms and conditions between a social media agency and its client for the provision of social media management and marketing services. The contract addresses key aspects including service scope, deliverables, intellectual property rights, data protection compliance under Indonesian regulations, payment terms, and performance metrics. It incorporates specific requirements of Indonesian digital laws, particularly the ITE Law and Personal Data Protection Law, while ensuring compliance with local content and language requirements. The agreement includes detailed provisions for content creation, platform management, crisis handling, and reporting obligations.

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What is a Social Media Agency Contract?

The Social Media Agency Contract is essential for businesses operating in Indonesia that seek to establish a formal relationship with professional social media management services. This document becomes necessary when a company wants to outsource its social media presence to specialized professionals while ensuring compliance with Indonesian digital regulations, including the ITE Law and Personal Data Protection Law. The contract covers comprehensive aspects of the relationship, from service delivery and content creation to data protection and crisis management. It's particularly relevant in today's digital-first business environment where social media presence is crucial for business success. The agreement includes specific provisions required under Indonesian law, such as dual-language requirements and local content regulations, while addressing practical aspects like approval processes, performance metrics, and intellectual property rights. This contract type is designed to protect both parties' interests while ensuring clear communication channels and service expectations.

What sections should be included in a Social Media Agency Contract?

1. Parties: Identification of the Client and the Social Media Agency, including their complete legal names, addresses, and registration numbers

2. Background: Context of the agreement, including the Agency's expertise and the Client's desire to engage social media services

3. Definitions: Key terms used throughout the agreement, including 'Services', 'Deliverables', 'Social Media Platforms', 'Content', and 'Intellectual Property Rights'

4. Scope of Services: Detailed description of social media services to be provided, including platform management, content creation, and campaign execution

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Fees and Payment Terms: Service fees, payment schedule, expenses, and late payment consequences

7. Agency Obligations: Key responsibilities and commitments of the Agency, including service standards and delivery timelines

8. Client Obligations: Client's responsibilities, including providing necessary materials, approvals, and access to accounts

9. Intellectual Property Rights: Ownership and licensing of content, existing IP, and newly created materials

10. Confidentiality: Protection of confidential information exchanged during the service relationship

11. Data Protection and Privacy: Compliance with Indonesian data protection laws and handling of personal data

12. Representations and Warranties: Each party's assurances regarding their capacity, authority, and service quality

13. Limitation of Liability: Extent and limitations of each party's liability under the agreement

14. Force Majeure: Provisions for handling circumstances beyond parties' control

15. Governing Law and Dispute Resolution: Application of Indonesian law and methods for resolving disputes

16. General Provisions: Standard clauses including notices, assignment, entire agreement, and amendments

What sections are optional to include in a Social Media Agency Contract?

1. Performance Metrics: Specific KPIs and performance standards when the client requires measurable outcomes

2. Crisis Management: Procedures for handling social media crises or reputation management issues

3. Compliance with Platform Policies: Specific obligations regarding compliance with various social media platform policies when managing multiple platforms

4. Sub-contractors: Terms governing the use of sub-contractors when the agency may need to outsource certain specialized services

5. Insurance: Insurance requirements when dealing with high-profile clients or high-risk campaigns

6. Non-Competition: Restrictions on working with competing clients when exclusivity is required

7. Content Approval Process: Detailed content approval procedures for clients requiring strict oversight

8. Language Requirements: Provisions for multi-language content when services involve multiple languages or markets

What schedules should be included in a Social Media Agency Contract?

1. Schedule 1 - Scope of Services: Detailed breakdown of specific social media services, platforms, and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing structure, including base fees, additional services, and expenses

3. Schedule 3 - Service Level Agreement: Specific performance metrics, response times, and service standards

4. Schedule 4 - Content Guidelines: Brand guidelines, content standards, and approval processes

5. Schedule 5 - Key Personnel: List of key team members and their roles in service delivery

6. Appendix A - Platform-Specific Requirements: Specific requirements and policies for each social media platform

7. Appendix B - Reporting Ƶ: Standard formats for performance reports and analytics

8. Appendix C - Emergency Contact Protocol: Contact details and procedures for urgent situations or crisis management

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Indonesia

Publisher

Ƶ

Document Type

Agency Agreement

Cost

Free to use
Relevant legal definitions



































Clauses



































Relevant Industries

Marketing and Advertising

Digital Media

E-commerce

Retail

Technology

Entertainment

Consumer Goods

Professional Services

Healthcare

Education

Travel and Tourism

Food and Beverage

Fashion and Apparel

Financial Services

Non-profit Organizations

Relevant Teams

Marketing

Digital

Legal

Procurement

Communications

Brand Management

Content Creation

Social Media

Business Development

Compliance

Operations

Relevant Roles

Marketing Director

Digital Marketing Manager

Social Media Manager

Content Director

Brand Manager

Communications Director

Chief Marketing Officer

Business Development Manager

Legal Counsel

Procurement Manager

Contract Administrator

Account Manager

Digital Strategy Director

Community Manager

Marketing Operations Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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