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White Label Agreement Template for India

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White Label Agreement

I need a white label agreement for a software product that allows for rebranding and resale by third-party vendors, ensuring that intellectual property rights remain with the original developer. The agreement should include clauses on confidentiality, quality assurance, and support services, with a term of 2 years and options for renewal.

What is a White Label Agreement?

A White Label Agreement lets one company sell another company's product or service under its own brand name and logo. Think of it like putting your own label on someone else's goods - similar to how many Indian retail chains sell products made by other manufacturers under their store brands.

These agreements are common in Indian banking, software, and consumer goods sectors, where they help businesses expand quickly without developing products from scratch. The contract typically covers branding rights, quality standards, and confidentiality terms, while following Indian Contract Act guidelines and sector-specific regulations from bodies like RBI for financial services.

When should you use a White Label Agreement?

Consider a White Label Agreement when you need to quickly enter a market without investing in product development. This works especially well for Indian businesses looking to offer financial services, software solutions, or consumer products under their own brand while leveraging another company's established infrastructure.

The agreement becomes essential when expanding into regulated sectors like banking or fintech, where building compliant systems from scratch takes years. It's particularly valuable for startups and mid-sized companies aiming to compete with larger players, as it reduces time-to-market while maintaining compliance with RBI guidelines and sector-specific regulations.

What are the different types of White Label Agreement?

Who should typically use a White Label Agreement?

  • Service Providers: Companies that create and maintain the original product or service, often tech firms, manufacturers, or financial institutions regulated by Indian authorities
  • Brand Partners: Businesses that rebrand and sell the white-labeled products under their own name, typically established companies with strong market presence
  • Legal Teams: In-house counsel and external law firms who draft and review agreements to ensure compliance with Indian contract law and industry regulations
  • Compliance Officers: Professionals who monitor adherence to RBI guidelines, data protection rules, and quality standards specified in the agreement

How do you write a White Label Agreement?

  • Core Details: Gather both parties' complete business information, including registered addresses and GST numbers
  • Product Specs: Document detailed specifications, quality standards, and technical requirements of the white-labeled product or service
  • Branding Rules: Define exact guidelines for logo placement, brand colors, and marketing materials usage
  • Regulatory Check: Review sector-specific Indian regulations, especially for financial services or technology products
  • Platform Support: Use our document generation platform to create a customized agreement that includes all mandatory elements and ensures legal compliance

What should be included in a White Label Agreement?

  • Parties and Purpose: Clear identification of both parties and detailed scope of white-labeled products or services
  • Intellectual Property: Rights allocation, licensing terms, and trademark usage guidelines under Indian IP laws
  • Quality Standards: Specific performance metrics, quality control measures, and service level agreements
  • Confidentiality: Data protection provisions compliant with Indian IT Act requirements
  • Term and Termination: Duration, renewal terms, and exit conditions following Indian Contract Act principles
  • Dispute Resolution: Jurisdiction, arbitration clauses as per Indian Arbitration Act, and governing law specifications

What's the difference between a White Label Agreement and an Agency Agreement?

A White Label Agreement differs significantly from a Agency Agreement. While both involve business relationships, their core purposes and legal structures serve distinct needs in the Indian market.

  • Branding Control: White Label Agreements transfer complete branding rights to the buyer, while Agency Agreements maintain the original company's brand identity
  • Legal Relationship: White Label partners act as independent businesses selling products under their own name, whereas agents legally represent the principal company
  • Revenue Structure: White Label deals typically involve wholesale purchasing and independent pricing, while Agency Agreements usually operate on commission-based models
  • Liability Framework: Under Indian law, white label partners assume full customer-facing liability, but agents share liability with their principal company

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