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Marketing Fee Agreement Template for Singapore

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Key Requirements PROMPT example:

Marketing Fee Agreement

"I need a Marketing Fee Agreement for my Singapore-based digital marketing agency to provide social media marketing services to a fintech startup, with a success-based fee structure and quarterly performance reviews starting from March 2025."

What is a Marketing Fee Agreement?

The Marketing Fee Agreement is essential for businesses operating in Singapore that engage external marketing services. This document outlines the commercial relationship between marketing service providers and their clients, detailing compensation structures, performance metrics, and service scope. It incorporates Singapore's legal requirements, including data protection regulations and advertising standards, while providing clear guidelines for payment terms, deliverables, and performance expectations. The agreement is particularly relevant in today's digital marketing landscape, where clear fee structures and service parameters are crucial for successful business relationships.

What sections should be included in a Marketing Fee Agreement?

1. Parties: Identification and details of contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Fee Structure: Marketing fees, payment terms, and calculation methods

6. Term and Termination: Duration of agreement and termination conditions

7. Obligations of Parties: Responsibilities of each party

8. Governing Law: Specification of Singapore law as governing law

What sections are optional to include in a Marketing Fee Agreement?

1. Performance Metrics: KPIs and measurement criteria for performance-based compensation

2. Intellectual Property: IP rights and ownership of marketing materials when original content creation is involved

3. Data Protection: PDPA compliance measures for handling personal data

4. Non-Competition: Restrictions on working with competitors when exclusivity is required

What schedules should be included in a Marketing Fee Agreement?

1. Schedule 1: Fee Schedule: Detailed breakdown of fees and payment structure

2. Schedule 2: Service Level Agreement: Specific performance standards and metrics

3. Schedule 3: Marketing Territories: Geographic scope of marketing activities

4. Appendix A: Reporting Ƶ: Standard formats for performance reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions




































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Industries

Contract Law and Application of English Law Act: Fundamental laws governing contract formation, enforcement, and remedies in Singapore, incorporating relevant English common law principles

Civil Law Act (Cap. 43): Basic framework for civil obligations and contracts in Singapore legal system

Unfair Contract Terms Act (Cap. 396): Regulates unfair terms in contracts and limits the extent to which liability in contracts can be excluded

Singapore Code of Advertising Practice (SCAP): Guidelines and standards for advertising and marketing practices in Singapore

Broadcasting Act: Regulates broadcasting services and digital marketing content in Singapore

Spam Control Act: Controls unsolicited commercial electronic messages and regulates electronic marketing practices

Personal Data Protection Act 2012 (PDPA): Governs the collection, use, and disclosure of personal data in marketing activities

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and provides additional rights in consumer transactions

Consumer Protection (Trade Descriptions and Safety Requirements) Act: Ensures accurate trade descriptions and maintains safety standards in consumer goods

Goods and Services Tax Act: Regulates the application of GST on marketing services and related transactions

Income Tax Act: Governs taxation of income from marketing services and related activities

Currency Act: Regulates currency usage and monetary aspects of commercial transactions

ASAS Guidelines: Specific guidelines from the Advertising Standards Authority of Singapore for marketing practices

Electronic Transactions Act: Provides legal framework for electronic transactions and digital contracts

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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