Organic search is necessary for any business. Any business owner or marketer is keen to talk about the importance of organic search. In the crux of it all, organic traffic is the best way to ensure that your business remains on top. After all, you don’t want to use spammy methods and find yourself penalised by Google for doing so. After all, it’s all about appeasing Google. Of course, Bing and Yahoo are important too. But, if you want to get ahead, it’s Google that is your master.
So, how you can you increase organic traffic to your site?
Let’s find out.
Content, Content, Content
When it comes to creating content, you need to ensure that you are writing for people. Not robots or algorithms. Make sure that you are creating content that is the epitome of well-written prose. But, do ensure that you include keywords and phrases to optimise your organic traffic. Make sure it’s meaningful. Hit on some emotions. Make it funny. Write it in a quirky style. Whatever works for your brand, make sure that you are producing exemplary content? It’s all about being fresh and exciting. So, embrace content. Post it on social media. Keep a copy on your main blog. Do be sure to update this weekly to maximise your SEO potential. Blogging and content writing is a fantastic way of making new connections. But, it can ensure that you are appeasing the guys at Google HQ. It gives them something new to index.
Heading Tags and Meta Descriptions
Of course, sending out content to the pasture will not automatically generate results. You need to include titles when you are describing your content. Use keywords and hotly tipped phrases. Add a number of headings. Break up the content. Make it easier to read. Give people a chance of digesting the information. Google will understand what your content is too by adding these headings. White label SEO software can help you find the keywords that matter. It’s a great tool to have in your SEO arsenal. Of course, you need to make sure that you have a kick ass meta-description too. Ensure that you have descriptive text to inform the reader what your content is about. Define its purpose. Make it sexy. Lure people in with an appealing Meta description.
Don’t Forget Your Images
Images are a great way of making sure that you are engaging with people on a visual level. Ensure that you have images littered with your social media pages. Did you know that Google is looking more favourably upon images? Google Images is necessary for rank too. Of course, you must make sure that you are using keywords to describe your image. Ensure that you have an HTML format so that search engines can pick up on your information.
Links, Links, Links
Links can be very beneficial to your company. If you want to increase organic traffic to your website, make sure that you are linking to high authority sites. It’s not hard to do so. Peppering your content and website with links is a great way of making sure that you are ranking higher.