The world of blogging for businesses is an ever changing one. Each time Google changes up the way their algorithm works and their general rules for what gets you to the front of their search page, or gets you a penalty, everything changes.
Recently the biggest change was that you needed to have quality content in order to not make waves with the online titans. That meant no more worthless drivel, just repeating and spinning what’s already been said (or completely making no sense whatsoever).
You’ll still find a lot of garbage online, but if you want to make sure your blog posts don’t end up lumped in with that garbage, keep these things in mind.
Lists, Lists, And More Lists
Everyone loves lists, or so they say, so everyone is making lists now. If everyone jumped off a bridge would you do it too? Maybe if Google said they’d like it.
Lists give people something to read, and they are popular. It’s especially popular if it’s a numbered list. However, lists really don’t lend themselves towards quality writing. In fact, unless you want to make it lengthy and in depth, a list is just a small portion of the information people would prefer to have.
Watch Your Length
With that being said, one of the rules out there says that you need to keep your blog posts short and sweet. However, with a little more searching you’ll find a rule that says length equals quality.
The more length your article has the more information it will contain, plus the more keywords you can toss in. However, if you have a 1000+ word article, you run the risk of readers getting bored with it within the first one-third.
Keeping Them AroundYou need to have a good title to bring them in, but you need more than that to keep them around. The longer you keep them on your page the better you look to Google. This may be part of where the idea for longer articles comes from.
Give them good info to read. Share links to other posts on your site to keep them looking. Always give them a call to action to convert them into more than just a one time reader. End your post with a request for them to leave a comment, find you on social media, or sign up for your newsletter.
As long as you aren’t posting absolute nonsense, you are avoiding plagiarism like the plague, and you are sharing useful information that people enjoy, your chances of being embraced by Google will go up.
It also helps to regularly post new blogs, whether you do it once a day or once a week. People that come back and continuously find nothing new will stop coming back.