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1. Parties: Full legal names and addresses of the sponsor and sponsee
2. Background: Context of the sponsorship relationship and general intentions of the parties
3. Definitions: Key terms used throughout the MoU
4. Purpose and Scope: Overall objectives of the sponsorship arrangement and its intended scope
5. Sponsorship Rights: Overview of the rights granted to the sponsor (e.g., branding, advertising, hospitality)
6. Sponsorship Fees and Benefits: Outline of financial and non-financial contributions from the sponsor
7. Term and Duration: Period of the sponsorship arrangement including start date and initial duration
8. Obligations of the Parties: Key responsibilities of both sponsor and sponsee
9. Branding and Intellectual Property: Basic principles for use of logos, trademarks and other IP
10. Confidentiality: Basic confidentiality obligations of both parties
11. Nature of Agreement: Statement clarifying which provisions are binding and non-binding
12. Governing Law: Specification of Swiss law as governing law
1. Exclusivity: Include when the sponsor requires category exclusivity or other exclusive rights
2. Marketing and Promotion: Include when specific marketing activities need to be outlined
3. Reporting and Evaluation: Include when specific performance metrics or reporting requirements are needed
4. Insurance and Liability: Include when significant risks need to be addressed or insurance requirements specified
5. Anti-Doping Provisions: Include for sports-related sponsorships
6. Force Majeure: Include when specific events that could affect the sponsorship need to be addressed
7. Dispute Resolution: Include when parties want to specify particular dispute resolution mechanisms
8. Data Protection: Include when personal data processing is involved in the sponsorship activities
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights and benefits
2. Schedule 2 - Brand Guidelines: Specifications for use of sponsor's and sponsee's brands and logos
3. Schedule 3 - Payment Schedule: Timeline and details of sponsorship payments or value-in-kind contributions
4. Appendix A - Key Contacts: List of key personnel from both parties responsible for managing the sponsorship
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