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UK GDPR and Data Protection Act 2018: Core data protection legislation governing how personal data must be handled, processed, and protected in marketing activities

Privacy and Electronic Communications Regulations (PECR) 2003: Specific rules for electronic marketing communications, including email marketing, cookies, and direct marketing

Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair marketing practices and sets standards for commercial communications with consumers

Consumer Rights Act 2015: Fundamental consumer rights legislation that affects marketing claims and representations about products or services

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - sets standards for all non-broadcast marketing communications

BCAP Code: UK Code of Broadcast Advertising - regulates broadcast marketing and advertising content

Competition Act 1998: Regulates anti-competitive behavior and ensures fair market practices in marketing collaborations

Copyright, Designs and Patents Act 1988: Protects intellectual property rights in marketing materials and creative content

Trade Marks Act 1994: Governs the use and protection of trademarks in marketing materials and campaigns

Electronic Commerce Regulations 2002: Regulates electronic commerce and digital marketing activities, including transparency requirements

Unfair Contract Terms Act 1977: Controls unfair terms in contracts, including marketing collaboration agreements

Contracts (Rights of Third Parties) Act 1999: Determines how third parties may be affected by or enforce rights under the marketing collaboration agreement

Financial Services and Markets Act 2000: Specific regulations for marketing financial products and services, if applicable

Gambling Act 2005: Specific regulations for gambling-related marketing activities, if applicable

MHRA Guidelines: Medicines and Healthcare products Regulatory Agency guidelines for healthcare-related marketing, if applicable