The Marketing SOW Template is essential for organizations engaging external marketing services in England and Wales. It serves as a project-specific agreement that outlines the scope, deliverables, timeline, and commercial terms for marketing initiatives. This document type is particularly crucial when operating under a master services agreement, as it provides detailed specifications for individual marketing projects while ensuring compliance with UK regulatory requirements, including data protection, advertising standards, and consumer protection laws. The template should be customized for each engagement while maintaining consistent legal protections and commercial terms.
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1. Parties: Details of the service provider and client, including registered addresses and company numbers
2. Background: Context of the SOW and its relationship to any master services agreement
3. Definitions: Key terms used throughout the SOW
4. Scope of Services: Detailed description of marketing services to be provided
5. Deliverables: Specific outputs and deliverables expected from the services
6. Timeline: Project schedule, milestones, and delivery dates
7. Fees and Payment Terms: Pricing, payment schedule, and invoicing details
8. Acceptance Criteria: Standards and processes for accepting deliverables
1. Performance Metrics: KPIs and success metrics - use when specific performance targets are required
2. Client Dependencies: Resources or inputs required from the client - use when client participation is crucial for delivery
3. Change Control: Process for managing changes to scope - use for complex projects likely to evolve
4. Data Protection: Specific data handling requirements - use when personal data processing is involved
1. Schedule 1 - Detailed Service Description: Comprehensive breakdown of services and methodologies
2. Schedule 2 - Pricing Schedule: Detailed breakdown of costs and payment structure
3. Schedule 3 - Timeline and Milestones: Detailed project timeline with key dates
4. Appendix A - Compliance Requirements: Specific regulatory and compliance obligations
5. Appendix B - Technical Specifications: Technical requirements and standards for deliverables
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