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An Influencer Agreement spells out the legal terms between a brand and a social media personality who promotes their products or services online. Under Irish consumer protection laws, these contracts define exactly how influencers should disclose sponsored content, ensuring compliance with the ASAI Code and EU marketing regulations.

The agreement covers key details like payment terms, content requirements, exclusivity rules, and intellectual property rights. It protects both parties by clearly stating what the influencer must deliver, how they should handle confidential information, and what happens if either side breaks the agreement. For Irish businesses, having this written contract helps avoid disputes and ensures marketing campaigns follow all legal requirements.

Use an Influencer Agreement before starting any social media marketing campaign where someone promotes your products or services online. This becomes especially important when working with Irish influencers who have large followings or when launching campaigns across multiple platforms like Instagram, TikTok, or YouTube.

The agreement needs to be in place before the influencer creates any content, particularly when dealing with regulated industries like financial services or healthcare. It's essential when your campaign involves significant investment, requires specific performance metrics, or when you need to protect sensitive business information. Having it ready before content creation helps avoid disputes about deliverables, payment terms, and intellectual property rights.

• Influencer Contract: Basic agreement covering essential terms like content requirements, payment, and disclosure rules - ideal for one-off campaigns or smaller collaborations
• Social Media Influencer Contract: Platform-specific agreement with detailed content guidelines, performance metrics, and platform-specific compliance requirements for major social networks
• Influencer Management Contract: Comprehensive agreement for long-term partnerships, including exclusivity clauses, multiple campaign management, and detailed brand integration guidelines

• Brands and Companies: Marketing teams, legal departments, and business owners who want to promote products through social media influencers while protecting their interests and ensuring ASAI compliance
• Social Media Influencers: Content creators, bloggers, and public figures who create sponsored content and need to understand their obligations, deliverables, and rights
• Talent Management Agencies: Organizations representing influencers, handling contract negotiations, and ensuring fair terms for their clients
• Legal Advisors: Solicitors and in-house counsel who draft, review, and modify agreements to protect all parties and ensure compliance with Irish advertising laws

• Campaign Details: Outline specific deliverables, content types, posting schedules, and performance metrics expected from the influencer
• Compliance Requirements: Document how sponsored content must be disclosed according to ASAI guidelines and Irish consumer protection laws
• Commercial Terms: Define payment amounts, schedules, bonus structures, and any performance-based incentives
• Platform Rules: List which social media platforms will be used and their specific content requirements
• Brand Guidelines: Gather your brand's messaging requirements, prohibited content types, and approval processes
• Review Process: Our platform generates custom agreements incorporating all these elements, ensuring legal compliance while protecting both parties

• Party Details: Full legal names, contact information, and business details of both brand and influencer
• Campaign Scope: Detailed description of content requirements, posting schedule, and performance metrics under ASAI guidelines
• Payment Terms: Clear compensation structure, payment schedules, and any performance-based bonuses
• Content Rights: Intellectual property ownership, usage rights, and content approval processes
• Compliance Clauses: Ad disclosure requirements, data protection obligations under GDPR, and platform-specific rules
• Termination Terms: Conditions for ending the agreement, notice periods, and post-termination obligations
• Governing Law: Explicit statement that Irish law governs the agreement and dispute resolution procedures

An Influencer Agreement differs significantly from an Agency Agreement in several key aspects, though both involve marketing representation. While Agency Agreements establish broader, long-term relationships for various business activities, Influencer Agreements focus specifically on social media content creation and promotion.

• Scope of Authority: Agency Agreements grant broader powers to represent and act on behalf of a business, while Influencer Agreements strictly limit authority to specific content creation and promotional activities
• Duration and Commitment: Agency Agreements typically involve ongoing relationships with comprehensive service provisions, whereas Influencer Agreements often cover specific campaigns or time-limited promotions
• Compliance Requirements: Influencer Agreements must include specific ASAI disclosure requirements and social media platform rules, while Agency Agreements focus more on general business representation standards
• Payment Structure: Influencer Agreements usually specify per-post or campaign-based compensation, while Agency Agreements often involve retainers or commission-based structures