The Event Sponsorship Agreement is essential for formalizing sponsorship arrangements in India, where corporate sponsorship of events has become increasingly sophisticated and regulated. This document is used when an organization (sponsor) agrees to provide financial or in-kind support to an event in exchange for promotional opportunities, brand exposure, or other benefits. It needs to comply with Indian contract law, tax regulations, and advertising standards while protecting both parties' interests. The agreement typically covers everything from basic sponsorship rights to complex issues like intellectual property usage, payment structures, and exclusivity provisions. It's particularly important in the Indian context where GST implications, TDS requirements, and specific advertising regulations must be carefully considered and incorporated into the agreement terms.
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1. Parties: Identification of the sponsor and event organizer with full legal names, addresses, and registration details
2. Background: Brief description of the event and the purpose of the sponsorship arrangement
3. Definitions: Key terms used throughout the agreement including Event, Sponsorship Fee, Sponsorship Rights, Sponsor Materials, etc.
4. Sponsorship Rights and Benefits: Detailed outline of what the sponsor receives in return for their sponsorship
5. Sponsorship Fee and Payment Terms: Amount, payment schedule, and method of payment for the sponsorship
6. Term and Termination: Duration of the agreement and circumstances under which it can be terminated
7. Sponsor's Obligations: Responsibilities of the sponsor including provision of logos, materials, and approvals
8. Event Organizer's Obligations: Responsibilities in delivering the event and promised sponsorship benefits
9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP
10. Representations and Warranties: Standard promises made by both parties regarding their capacity and authority
11. Confidentiality: Protection of sensitive information shared between parties
12. Indemnification: Mutual protection against third-party claims and damages
13. General Provisions: Standard boilerplate clauses including notices, amendments, governing law, etc.
1. Exclusivity: Used when the sponsor requires category exclusivity or other exclusive rights
2. Force Majeure: Important for outdoor or large events to address unforeseen circumstances
3. Insurance Requirements: Needed for high-risk events or when required by venue
4. Media Rights: Required when broadcast or streaming rights are part of sponsorship
5. Hospitality Benefits: When VIP access, tickets, or special accommodations are included
6. Naming Rights: When sponsor receives naming rights to event or venues
7. Data Protection: When personal data collection and sharing is involved
8. Anti-Corruption Compliance: For international sponsors or government-related events
1. Schedule A - Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables
2. Schedule B - Payment Schedule: Breakdown of payment amounts and due dates
3. Schedule C - Brand Guidelines: Sponsor's requirements for logo usage and brand representation
4. Schedule D - Event Schedule: Timeline of the event and related activities
5. Schedule E - Marketing Plan: Detailed marketing and promotional activities plan
6. Appendix 1 - Sponsor Materials: List of materials to be provided by sponsor
7. Appendix 2 - Reporting Requirements: Format and frequency of performance reports
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