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1. Performance Metrics: Specific KPIs and performance measurement criteria - include when the partnership involves specific performance targets

2. Digital Marketing Provisions: Specific terms for online marketing activities - include for digital-focused partnerships

3. Content Creation: Terms regarding creation and ownership of marketing content - include when parties will create joint content

4. Territory Restrictions: Geographic limitations of marketing activities - include for partnerships with territorial limits

5. Exclusivity Terms: Provisions for exclusive partnership arrangements - include when exclusivity is part of the deal

6. Data Sharing and Processing: Detailed terms for handling customer data - include when partnership involves significant data exchange

7. Social Media Guidelines: Specific rules for social media marketing - include for social media-focused partnerships

8. Crisis Management: Procedures for handling PR issues or marketing crises - include for high-profile partnerships

1. Schedule 1 - Marketing Plan: Detailed marketing strategy, activities, and timeline

2. Schedule 2 - Brand Guidelines: Comprehensive brand usage rules and visual identity guidelines

3. Schedule 3 - Fee Schedule: Detailed breakdown of fees, commissions, and payment terms

4. Schedule 4 - Approved Marketing Materials: List of pre-approved marketing materials and templates

5. Schedule 5 - Contact Details: Key contact persons and their details for both parties

6. Appendix A - Technical Requirements: Technical specifications for digital marketing activities

7. Appendix B - Compliance Checklist: Checklist of regulatory requirements and compliance measures

8. Appendix C - Performance Metrics Template: Template for tracking and reporting marketing performance