The Short Form Sponsorship Agreement under Dutch law is designed for situations where parties need a straightforward but comprehensive framework for sponsorship arrangements. This document is particularly useful for businesses and organizations seeking to establish clear sponsorship relationships without the complexity of a full-length agreement. It incorporates key provisions required under Dutch law, including compliance with the Dutch Civil Code (Burgerlijk Wetboek) and relevant advertising regulations. The agreement is typically used for mid-sized sponsorship deals, event sponsorships, or ongoing promotional relationships where the arrangement is relatively straightforward and the parties prefer a concise document that still covers all essential elements of the sponsorship relationship.
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1. Parties: Identification of the sponsor and sponsee, including full legal names and registered addresses
2. Background: Brief context of the sponsorship arrangement and the parties' intentions
3. Definitions: Key terms used throughout the agreement
4. Sponsorship Rights: Core rights granted to the sponsor, including branding, marketing, and promotional rights
5. Sponsorship Fees: Payment terms, amounts, and schedule of sponsorship fees
6. Term and Termination: Duration of the agreement and circumstances for termination
7. Obligations of the Parties: Key responsibilities of both sponsor and sponsee
8. Intellectual Property: Usage rights and restrictions regarding logos, trademarks, and other IP
9. Confidentiality: Protection of confidential information exchanged during the sponsorship
10. Governing Law and Jurisdiction: Confirmation of Dutch law application and jurisdiction
1. Force Majeure: Include when there's a need to address unforeseen circumstances preventing performance
2. Exclusivity: Include when the sponsor requires category exclusivity or other exclusive rights
3. Moral Clause: Include when reputation management is particularly important to either party
4. Insurance: Include when specific insurance coverage is required for the sponsored activities
5. Data Protection: Include when the sponsorship involves collection or processing of personal data
6. Anti-Corruption: Include for high-value sponsorships or when dealing with public entities
7. Social Media Rights: Include when social media promotion is a significant component of the sponsorship
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights and benefits
2. Schedule 2 - Brand Guidelines: Sponsor's logo specifications and usage requirements
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and dates
4. Appendix A - Approved Marketing Materials: Ƶ or examples of approved promotional materials
5. Appendix B - Key Performance Indicators: Metrics for measuring sponsorship success, if applicable
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