The Use of Name Agreement serves as a critical legal instrument in the Philippine business and professional landscape, designed to protect the interests of name owners while facilitating authorized usage by other parties. This document becomes necessary when an individual, business, or organization wishes to legally use another's name, whether for commercial, professional, or promotional purposes. The agreement must comply with Philippine jurisdiction requirements, including the Civil Code of the Philippines, the Intellectual Property Code, and the Data Privacy Act of 2012. It typically includes detailed provisions about usage rights, territorial limitations, quality control measures, compensation terms, and termination conditions. The Use of Name Agreement is particularly relevant in today's digital age where name recognition and branding have significant commercial value and require careful legal protection.
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1. Parties: Identifies and provides full details of the name owner/licensor and the party being granted permission to use the name
2. Background: Explains the context of the agreement, including the owner's rights to the name and the intended purpose of its use
3. Definitions: Defines key terms used throughout the agreement, including the specific name being licensed and related terms
4. Grant of Rights: Specifies the exact rights being granted regarding the use of the name, including any limitations or restrictions
5. Term and Termination: Establishes the duration of the agreement and circumstances under which it can be terminated
6. Permitted Use: Details the specific ways in which the name may be used, including approved contexts and formats
7. Quality Control: Outlines standards and requirements for maintaining the quality and reputation associated with the name
8. Compensation: Specifies any fees, royalties, or other compensation for the use of the name
9. Representations and Warranties: States the parties' guarantees regarding their rights and authority
10. Indemnification: Establishes protection and liability provisions related to the use of the name
11. Governing Law: Specifies that Philippine law governs the agreement and outlines dispute resolution procedures
1. Exclusivity: Used when the agreement grants exclusive rights to use the name in specific contexts or territories
2. Territory: Included when the use of the name is limited to specific geographic regions
3. Assignment and Sublicensing: Added when there's a need to address whether the rights can be transferred or sublicensed
4. Publicity: Included when there are specific requirements about how the relationship between parties can be publicized
5. Social Media Usage: Added when the name will be used on social media platforms
6. Moral Rights: Included when the name is associated with an individual's personal reputation or artistic works
7. Post-Termination Obligations: Used when specific obligations continue after the agreement ends
1. Schedule A - The Name: Detailed specification of the name(s) covered by the agreement, including any variations or formats
2. Schedule B - Style Guide: Guidelines for the visual presentation and usage of the name, including fonts, sizes, and contexts
3. Schedule C - Payment Schedule: Detailed breakdown of payment terms, including royalty calculations if applicable
4. Schedule D - Approved Uses: Comprehensive list of pre-approved uses and contexts for the name
5. Appendix 1 - Quality Control Procedures: Detailed procedures for maintaining quality standards and obtaining approvals for name usage
Relevant legal definitions
Clauses
Relevant Industries
Entertainment
Media
Professional Services
Retail
Education
Healthcare
Technology
Fashion
Sports
Hospitality
Consumer Goods
Consulting
Financial Services
Relevant Teams
Legal
Intellectual Property
Marketing
Branding
Business Development
Compliance
Corporate Affairs
Commercial
Public Relations
Risk Management
Relevant Roles
Legal Counsel
Intellectual Property Lawyer
Brand Manager
Licensing Manager
Business Development Director
Marketing Director
Compliance Officer
Contract Administrator
Celebrity Manager
Trademark Attorney
Corporate Secretary
Chief Legal Officer
Commercial Director
Public Relations Manager
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