The Reseller Agreement serves as a fundamental commercial contract in Pakistan's distribution and retail sector, establishing the framework for authorized product resale relationships. This document is essential when a business wants to expand its distribution network through authorized resellers while maintaining control over how its products are sold and marketed. The agreement, governed by Pakistani law, particularly the Contract Act 1872 and related commercial legislation, typically includes detailed provisions on territorial rights, pricing structures, minimum purchase requirements, marketing obligations, and intellectual property usage. It's commonly used across various industries from technology to consumer goods, providing legal protection and clarity for both suppliers and resellers while ensuring compliance with local competition and commercial laws.
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1. Parties: Identification of the supplier and reseller with full legal names and registered addresses
2. Background: Context of the agreement and brief description of the business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Scope of reseller appointment and defined territory for operations
5. Rights and Obligations of the Reseller: Detailed responsibilities and rights of the reseller including sales targets and reporting requirements
6. Supplier Obligations: Responsibilities of the supplier including product supply, support, and training
7. Orders and Delivery: Process for placing orders, delivery terms, and acceptance procedures
8. Prices and Payment: Pricing structure, payment terms, and invoicing procedures
9. Intellectual Property Rights: Protection and usage rights of trademarks, logos, and other IP
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of agreement and grounds for termination
12. Post-Termination: Obligations and rights after agreement termination
13. General Provisions: Standard legal provisions including governing law, notices, and assignment
1. Marketing and Promotion: Specific requirements for marketing activities and brand promotion - include if reseller has marketing obligations
2. Training Requirements: Detailed training obligations - include if specific technical or sales training is required
3. Import/Export Compliance: Compliance with international trade laws - include if cross-border trade is involved
4. E-commerce Terms: Specific terms for online sales - include if reseller will sell through electronic channels
5. Data Protection: Data handling and privacy requirements - include if personal data processing is involved
6. Non-Compete: Restrictions on competing activities - include if competitive restrictions are needed
7. Insurance: Insurance requirements - include if specific insurance coverage is required
8. Warranty and After-Sales Service: Detailed warranty terms - include if reseller handles warranty claims
1. Products and Pricing Schedule: List of approved products and pricing structure
2. Territory Definition: Detailed description of authorized sales territory including any exclusions
3. Performance Targets: Specific sales targets and performance metrics
4. Technical Requirements: Technical specifications and compliance requirements
5. Brand Guidelines: Detailed guidelines for use of supplier's branding and marketing materials
6. Service Level Agreement: Detailed service levels and response times
7. Approved Sub-resellers: List of approved sub-resellers if applicable
8. Commission Structure: Detailed commission calculations and payment terms if applicable
Relevant legal definitions
Clauses
Relevant Industries
Technology and Electronics
Consumer Goods
Automotive
Pharmaceuticals
Industrial Equipment
Telecommunications
Software and IT
Fashion and Apparel
Construction Materials
Medical Devices
Agricultural Products
Home Appliances
Food and Beverage
Cosmetics and Personal Care
Relevant Teams
Legal
Sales
Commercial
Business Development
Distribution
Supply Chain
Compliance
Partner Relations
Procurement
Contract Administration
Channel Management
Regional Operations
Relevant Roles
Commercial Director
Sales Manager
Business Development Manager
Channel Manager
Legal Counsel
Procurement Manager
Distribution Manager
Regional Sales Director
Partner Relations Manager
Contract Administrator
Chief Commercial Officer
VP of Sales
Supply Chain Manager
Compliance Officer
Marketing Director
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