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1. Parties: Identification of the Client and the Media Agency, including their registered addresses and company details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including media-specific terminology
4. Appointment and Scope: Formal appointment of the agency and detailed scope of media services to be provided
5. Agency's Obligations: Detailed responsibilities of the agency, including media planning, buying, and reporting
6. Client's Obligations: Client's responsibilities, including providing briefs, approvals, and timely information
7. Fees and Payment Terms: Commission structure, fee calculation, payment schedules, and invoicing procedures
8. Approvals and Authorization: Process for obtaining client approval for media plans and purchases
9. Media Buying Process: Procedures for media space/time procurement and booking confirmation
10. Performance Metrics: KPIs and measurement criteria for agency performance
11. Compliance and Regulations: Adherence to Qatar media laws and advertising standards
12. Intellectual Property: Ownership and usage rights of creative materials and media content
13. Confidentiality: Protection of confidential information and trade secrets
14. Term and Termination: Duration of agreement and conditions for termination
15. Governing Law and Jurisdiction: Application of Qatar law and dispute resolution procedures
1. Digital Media Services: Specific terms for digital media planning, programmatic buying, and online analytics
2. International Media Buying: Terms for cross-border media purchases and international campaigns
3. Social Media Management: Terms specific to social media planning, posting, and community management
4. Data Protection: Specific provisions for handling personal data in media campaigns
5. Influencer Marketing: Terms governing influencer selection, management, and compliance
6. Crisis Management: Procedures for handling media-related crisis situations
7. Agency of Record: Terms specific to exclusive agency arrangements
8. Sub-contractor Terms: Rules and conditions for engaging third-party service providers
1. Schedule 1 - Scope of Services: Detailed breakdown of all media services to be provided
2. Schedule 2 - Fee Structure: Detailed commission rates, fee calculations, and payment terms
3. Schedule 3 - Service Level Agreement: Performance metrics, response times, and service standards
4. Schedule 4 - Approved Media Channels: List of pre-approved media outlets and channels
5. Schedule 5 - Key Personnel: Details of key team members and their responsibilities
6. Schedule 6 - Reporting Requirements: Ƶ and frequency of performance and financial reports
7. Appendix A - Media Brief Template: Standard format for client media briefs
8. Appendix B - Compliance Checklist: Qatar media regulations and compliance requirements
9. Appendix C - Rate Cards: Standard rates for different media channels and services
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