The Digital Advertising Agreement serves as a comprehensive framework for digital advertising relationships in the United States market. It is designed to protect both advertisers and service providers by clearly defining responsibilities, deliverables, and performance expectations. This document is essential when engaging in programmatic advertising, social media campaigns, display advertising, or other forms of digital marketing. It addresses crucial aspects such as data privacy compliance, performance measurement, intellectual property rights, and payment terms while ensuring alignment with federal and state regulations.
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1. Parties: Identifies the contracting parties and their contact information
2. Background: Context and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Services: Detailed description of advertising services to be provided
5. Payment Terms: Pricing, payment schedule, and billing procedures
6. Term and Termination: Duration of agreement and termination conditions
7. Intellectual Property Rights: Ownership and usage rights of creative materials
8. Confidentiality: Protection of sensitive information
1. Performance Metrics: Details of KPIs and measurement criteria for advertising campaigns
2. Data Protection: Specific requirements for handling personal data and compliance with privacy laws
3. Service Level Agreement: Specific service standards, performance requirements and remedies
1. Campaign Specifications: Detailed campaign requirements and deliverables
2. Rate Card: Pricing details for different advertising services
3. Creative Guidelines: Technical specifications and brand guidelines
4. Data Processing Agreement: Specific terms for handling personal data
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