An Influencer Barter Agreement is essential in today's digital marketing landscape where brands increasingly collaborate with social media personalities through non-monetary arrangements. This document, governed by U.S. law, establishes clear terms for exchanging products or services for social media promotion, ensuring compliance with FTC guidelines and protecting both parties' interests. It's particularly valuable for brands testing influencer partnerships or those preferring product-based compensation over monetary payment, while providing a framework for managing expectations, deliverables, and legal obligations.
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1. Parties: Identification of the brand and influencer, including legal names and contact details
2. Background: Context of the agreement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Services: Detailed description of content creation and posting requirements
5. Compensation: Description of products/services being exchanged
6. Content Requirements: Specifications for content creation and posting guidelines
7. Disclosure Requirements: FTC compliance requirements for sponsored content
8. Term and Termination: Duration of agreement and termination conditions
1. Exclusivity: Restrictions on working with competing brands during the agreement term
2. Content Approval: Process for brand review and approval of content before posting
3. Performance Metrics: Specific engagement or reach requirements for the campaign
4. International Rights: Terms for content use in different territories and jurisdictions
1. Product/Service Schedule: Detailed list of products/services being exchanged including specifications and values
2. Content Guidelines: Specific requirements for content creation including dos and donts
3. Posting Schedule: Timeline and frequency of content posting with specific dates and platforms
4. Brand Guidelines: Brand requirements for visual and messaging consistency including logos and trademark usage
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