The Sponsorship Agency Agreement serves as the foundational document for professional relationships in the sponsorship industry within the United States. This contract type is essential when organizations seek expert assistance in securing and managing sponsorship opportunities. The agreement typically covers service scope, compensation structures, intellectual property rights, and regulatory compliance requirements. It's particularly important in today's complex sponsorship landscape where digital rights, social media, and multi-channel activations require careful consideration. The document ensures both parties understand their obligations while complying with federal and state regulations, including FTC guidelines and industry-specific requirements.
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1. Parties: Identification of the sponsorship agency and the client, including full legal names and addresses
2. Background: Context of the agreement and brief description of both parties' business activities
3. Definitions: Key terms used throughout the agreement including 'Services', 'Sponsorship Rights', 'Territory', etc.
4. Appointment and Scope of Services: Details of agency's appointment and description of services to be provided
5. Term and Termination: Duration of agreement and circumstances under which it can be terminated
6. Fees and Payment Terms: Compensation structure, payment schedule, and expenses
7. Intellectual Property Rights: Ownership and usage rights of trademarks, logos, and content
8. Confidentiality: Protection of sensitive information shared between parties
1. Exclusivity: Terms of exclusive representation for specific territory or industry
2. Performance Metrics: Specific KPIs and success metrics for performance-based compensation
3. International Provisions: Specific terms for international sponsorship activities across multiple jurisdictions
4. Social Media Rights: Terms specific to social media usage and content requirements
1. Schedule A - Services Description: Detailed outline of services to be provided by agency
2. Schedule B - Fee Structure: Detailed breakdown of fees, commission rates, and payment terms
3. Schedule C - Brand Guidelines: Client's brand usage requirements and restrictions
4. Schedule D - Reporting Ƶ: Standard formats for performance and financial reporting
5. Schedule E - Approved Sponsors List: Pre-approved potential sponsors or industry categories
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