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1. Contact Information Header: Professional header including your full name, address, phone number, email, and professional social media links (particularly LinkedIn)
2. Date and Recipient Details: Current date and the recipient's details including name, title, company name, and address
3. Professional Greeting: Formal salutation, preferably addressing the hiring manager by name
4. Opening Paragraph: Introduction stating the position being applied for, where it was found, and a brief hook about why you're excited about the role
5. Marketing Experience Highlight: Specific marketing achievements, campaigns managed, and measurable results from previous roles
6. Company Knowledge: Demonstration of research about the company and how your marketing experience aligns with their needs and culture
7. Call to Action: Professional closing that expresses interest in an interview and provides clear contact information
8. Professional Sign-off: Formal closing, signature, and typed name
1. Industry-Specific Achievements: Include when you have notable experience in the company's specific industry or market segment
2. Digital Marketing Expertise: Add when applying for roles with significant digital marketing components
3. Language Proficiency: Include when marketing role requires multiple language capabilities or targets diverse South African demographics
4. Professional Certifications: Add when you have relevant marketing certifications that add value to the application
5. Remote Work Experience: Include when applying for remote marketing positions or hybrid roles
1. Portfolio Reference: While not a formal appendix, include a reference to your digital portfolio or work samples if applicable
2. References Overview: Optional mention of references being available upon request, particularly from previous marketing roles
Advertising and Marketing
Retail
Technology
Financial Services
Telecommunications
Fast-Moving Consumer Goods (FMCG)
Entertainment and Media
Healthcare
Non-profit
Education
Tourism and Hospitality
E-commerce
Manufacturing
Professional Services
Marketing
Digital
Brand Management
Public Relations
Communications
Creative Services
Customer Experience
Business Development
Product Development
Social Media
Content Creation
Analytics
Market Research
Advertising
Campaign Operations
Marketing Manager
Digital Marketing Specialist
Brand Manager
Marketing Director
Content Marketing Manager
Social Media Manager
Marketing Analytics Manager
Product Marketing Manager
Communications Manager
Marketing Coordinator
SEO Specialist
Marketing Campaign Manager
Public Relations Manager
Growth Marketing Manager
Email Marketing Specialist
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