������Ƶ

A White Label Agreement lets one company sell another company's product or service under its own brand name. Think of it like buying unbranded products and putting your logo on them - but with proper legal protection under Belgian commercial law. These agreements are especially popular in sectors like financial services, software, and consumer goods.

Under Belgian contract law, these agreements must clearly define quality standards, liability arrangements, and intellectual property rights. The agreement protects both parties: the original manufacturer maintains control over their product while the reseller gains the right to market it as their own. Companies often use these agreements to expand their product range without investing in new development costs.

Consider a White Label Agreement when you want to quickly expand your product lineup without developing everything from scratch. This works particularly well for Belgian companies entering new markets or adding complementary services - like a local bank offering branded investment products actually managed by a larger institution.

These agreements make sense when you have strong marketing capabilities but lack specific technical expertise or production capacity. Belgian commercial law requires careful attention to consumer protection and product liability, so this arrangement lets you focus on sales while your partner handles the backend complexities. It's especially valuable in regulated sectors like financial services, software, and healthcare products.

• Basic Manufacturing Agreement: The simplest form where a producer makes goods under your brand, common in Belgian consumer products
• Full-Service Distribution Model: Includes marketing, support, and sales rights - popular in tech and software sectors
• Co-Branded Partnership: Both companies' brands appear together, with detailed rules about logo placement and marketing
• Platform Licensing Structure: Used for digital services and fintech solutions, covering API access and data handling under Belgian privacy laws
• Regulatory Compliance Format: Specially structured for regulated industries like banking and healthcare, with additional oversight provisions

• Manufacturers/Service Providers: Create and deliver the white label products or services, maintaining quality standards and regulatory compliance
• Brand Owners/Resellers: Market and sell the products under their own brand name, managing customer relationships and local distribution
• Legal Counsel: Draft and review White Label Agreements to ensure Belgian commercial law compliance and protect both parties' interests
• Quality Control Teams: Monitor product standards and ensure adherence to agreed specifications
• Regulatory Bodies: Oversee compliance, especially in regulated sectors like financial services and healthcare products

• Product Specifications: Document exact quality standards, technical requirements, and performance metrics expected
• Branding Guidelines: Gather detailed rules about logo usage, packaging design, and marketing materials
• Regulatory Compliance: List all Belgian and EU regulations affecting your product category
• Pricing Structure: Define wholesale costs, minimum orders, and payment terms
• Quality Control Process: Outline inspection procedures, testing protocols, and acceptance criteria
• Support Terms: Specify maintenance, customer service, and warranty responsibilities between parties
• Exit Strategy: Plan transition procedures and data handling if the agreement ends

• Party Identification: Full legal names, registered addresses, and VAT numbers of manufacturer and reseller
• Product Specifications: Detailed description of goods/services, quality standards, and technical requirements
• Intellectual Property Rights: Clear terms on trademark usage, licensing scope, and ownership protection
• Territory and Exclusivity: Geographic limitations and any exclusive rights granted under Belgian law
• Quality Control: Specific monitoring procedures and compliance with Belgian consumer protection laws
• Liability Distribution: Clear allocation of responsibilities and indemnification provisions
• Termination Conditions: Specific grounds for ending the agreement and post-termination obligations

A White Label Agreement differs significantly from a Licensing Agreement in several key aspects, though both involve using another company's product or service. The main distinction lies in branding rights and operational control.

• Branding Control: In a White Label Agreement, you completely rebrand the product as your own. With licensing, you must acknowledge the original brand and follow strict usage guidelines
• Market Presentation: White label products appear as if they're your own creation, while licensed products clearly show their original manufacturer
• Operational Freedom: White label deals typically offer more flexibility in pricing and marketing strategies, whereas licensing agreements often include strict operational requirements
• Legal Liability: White label arrangements usually transfer more responsibility to the reseller, while licensing agreements keep more liability with the original producer