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An Advisory Agreement sets out the terms when someone (an advisor) provides professional guidance, expertise, or consulting services to a business or individual. In Canada, these contracts are common in financial services, management consulting, and corporate governance, falling under provincial securities regulations and professional services laws.

The agreement spells out key details like compensation, confidentiality rules, and the advisor's specific duties. It protects both parties by clearly defining the scope of advice, avoiding conflicts of interest, and meeting regulatory requirements - especially important when dealing with investment advice under Canadian Securities Administrators guidelines.

Use an Advisory Agreement when bringing in outside expertise to guide your business decisions, especially for financial planning, strategic consulting, or technical advisory roles. This formal agreement becomes essential once discussions move beyond casual advice into a structured consulting relationship where significant business decisions or investments are involved.

Canadian businesses need these agreements when engaging advisors for board positions, fundraising activities, or specialized consulting work. The agreement protects both parties by documenting the scope of advice, compensation terms, and confidentiality requirements - particularly important under provincial securities regulations and professional services standards.

• Startup Advisor Agreement: Tailored for early-stage companies, focusing on equity compensation and milestone-based deliverables.
• Advisory Board Member Agreement: For formal board advisory roles with ongoing governance responsibilities and regular meeting commitments.
• Customer Advisory Board Agreement: Specifically for engaging key customers in product feedback and strategic guidance roles.
• Agreement Between Consultant And Company: Broader consulting arrangement covering project-based work and professional services.
• Advisory Board Indemnification Agreement: Focuses on liability protection and risk management for advisory board members.

• Business Owners: Seek expert guidance and define the terms of advisory relationships, particularly common in startups and growing companies
• Industry Experts: Provide specialized knowledge and consulting services while protecting their intellectual property and setting clear boundaries
• Corporate Lawyers: Draft and review Advisory Agreements to ensure compliance with Canadian securities laws and professional regulations
• Board Members: Establish their advisory role, responsibilities, and compensation structure within the organization
• Compliance Officers: Monitor adherence to agreement terms and ensure regulatory requirements are met, especially in financial services

• Advisor Details: Gather full contact information, qualifications, and professional credentials of the advisor
• Scope Definition: Document specific services, deliverables, and expected outcomes from the advisory relationship
• Compensation Terms: Outline fee structure, payment schedule, and any equity arrangements or performance bonuses
• Time Commitment: Specify meeting frequency, availability expectations, and project duration
• Confidentiality Needs: Identify sensitive information that requires protection
• Regulatory Review: Check provincial securities requirements, especially for financial advisory roles
• Agreement Generation: Use our platform to create a legally sound Advisory Agreement that includes all essential elements

• Parties and Roles: Full legal names, contact details, and clear definition of advisor and company responsibilities
• Services Scope: Detailed description of advisory services, deliverables, and performance expectations
• Compensation Terms: Fee structure, payment schedule, expenses, and any equity arrangements
• Confidentiality: Protection of trade secrets, intellectual property, and sensitive business information
• Term and Termination: Duration, renewal options, and conditions for ending the agreement
• Conflict Resolution: Dispute handling procedures and applicable provincial jurisdiction
• Indemnification: Liability limitations and protection clauses for both parties
• Regulatory Compliance: Adherence to Canadian securities laws and professional standards

An Advisory Agreement differs significantly from an Agency Agreement, though both involve professional relationships. The key distinction lies in their scope and authority levels. While Advisory Agreements focus on providing guidance and recommendations, Agency Agreements grant specific powers to act on behalf of another party.

• Decision-Making Authority: Advisors provide recommendations but cannot make binding decisions; agents can legally act for their principals
• Liability Scope: Advisors typically face limited liability for their advice; agents bear greater responsibility for their actions
• Compensation Structure: Advisory roles often include retainers or equity compensation; agency relationships usually involve commission or fee-for-service models
• Regulatory Requirements: Agency relationships face stricter regulatory oversight under Canadian business law, especially in financial services
• Duration and Commitment: Advisory roles tend to be more flexible and advisory-focused, while agency relationships often require more formal, ongoing commitments