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1. Success Metrics and KPIs: Specific performance indicators and measurement criteria, recommended for performance-based contracts

2. Service Level Agreement: Detailed service levels and response times, useful for ongoing campaign management

3. Subcontracting: Terms for engaging third-party service providers, relevant when subcontractors may be needed

4. Non-Competition: Restrictions on working with competing clients, optional based on market sensitivity

5. International Marketing Provisions: Additional terms for cross-border marketing activities

6. Social Media Management: Specific terms for social media account handling and content management

7. Crisis Management: Procedures for handling marketing-related crises or reputation issues

8. Budget Management: Detailed provisions for handling marketing budgets and media buying

1. Schedule 1: Scope of Services Detail: Detailed breakdown of all marketing services, methodologies, and deliverables

2. Schedule 2: Fee Structure: Detailed pricing, rate cards, and payment terms including any success-based fees

3. Schedule 3: Key Personnel: List of key team members and their roles in service delivery

4. Schedule 4: Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5: Approval Process: Workflow for content approval and campaign sign-off procedures

6. Schedule 6: Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

7. Schedule 7: Service Level Metrics: Detailed performance metrics and reporting requirements

8. Appendix A: Campaign Calendar: Planned marketing activities and timeline

9. Appendix B: Technical Requirements: Technical specifications for digital marketing deliverables