Ƶ

Marketing Agency Contract for Indonesia

Marketing Agency Contract Template for Indonesia

A comprehensive legal agreement governed by Indonesian law that establishes a professional relationship between a marketing agency and a client company. The contract defines the scope of marketing services, deliverables, payment terms, and performance metrics while ensuring compliance with Indonesian advertising regulations, data protection laws, and consumer protection requirements. It includes provisions for intellectual property rights, confidentiality, and dispute resolution mechanisms specific to the Indonesian legal context, while accommodating both traditional and digital marketing activities.

Your data doesn't train Genie's AI

You keep IP ownership of your information

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Download a Standard Template

4.6 / 5
4.8 / 5
Access for free
OR

Alternatively: Run an advanced review of an existing
Marketing Agency Contract

Let Ƶ's market-leading legal AI identify missing terms, unusual language, compliance issues and more - in just seconds.

What is a Marketing Agency Contract?

The Marketing Agency Contract serves as a foundational document for establishing and managing professional marketing service relationships in Indonesia. It is essential for businesses seeking to engage external marketing expertise while ensuring legal compliance with Indonesian regulations. The contract addresses key aspects such as service scope, deliverables, intellectual property rights, data protection, and payment terms, while incorporating specific requirements of Indonesian business law, including mandatory Bahasa Indonesia language requirements. This document is particularly relevant in today's digital age where marketing services span multiple channels and require clear guidelines for both traditional and online marketing activities. The contract provides necessary protections for both the agency and the client, establishing clear performance metrics, approval processes, and dispute resolution mechanisms tailored to the Indonesian business environment.

What sections should be included in a Marketing Agency Contract?

1. Parties: Identifies the marketing agency and the client, including their legal names, registration numbers, and registered addresses

2. Background: Outlines the context of the agreement, including the client's business, their marketing needs, and the agency's expertise

3. Definitions: Defines key terms used throughout the agreement

4. Scope of Services: Details the marketing services to be provided, including specific campaigns, channels, and deliverables

5. Term and Termination: Specifies the contract duration, renewal terms, and conditions for termination

6. Fees and Payment Terms: Outlines the fee structure, payment schedule, and any additional costs

7. Agency Obligations: Lists the agency's responsibilities, quality standards, and performance metrics

8. Client Obligations: Specifies the client's responsibilities, including providing necessary materials and approvals

9. Intellectual Property Rights: Addresses ownership and usage rights of marketing materials and creative works

10. Confidentiality: Defines confidential information and obligations to protect it

11. Data Protection: Outlines compliance with Indonesian data protection laws and handling of personal data

12. Representations and Warranties: Contains standard warranties from both parties

13. Limitation of Liability: Sets boundaries on liability and includes indemnification provisions

14. Force Majeure: Addresses circumstances beyond parties' control affecting contract performance

15. Governing Law and Dispute Resolution: Specifies Indonesian law as governing law and outlines dispute resolution procedures

16. General Provisions: Contains standard boilerplate clauses including notices, amendments, and assignment

What sections are optional to include in a Marketing Agency Contract?

1. Performance Metrics and KPIs: Detailed metrics for measuring campaign success, used when specific performance targets are crucial

2. Social Media Management: Specific provisions for social media handling, including account access and content approval processes

3. Crisis Management: Procedures for handling marketing-related crises or negative publicity

4. Compliance with Industry Regulations: Special compliance requirements for regulated industries (e.g., financial services, healthcare)

5. International Marketing Provisions: Additional terms for cross-border marketing activities

6. Subcontractor Terms: Rules regarding use of subcontractors or third-party service providers

7. Brand Guidelines Compliance: Specific requirements for adherence to client's brand guidelines

8. Marketing Budget Management: Detailed procedures for handling and reporting on marketing budgets

9. Personnel Requirements: Specific staffing requirements or key personnel provisions

What schedules should be included in a Marketing Agency Contract?

1. Schedule A - Scope of Services: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule B - Fee Structure: Comprehensive fee breakdown, including rate cards and payment milestones

3. Schedule C - Service Level Agreement: Specific performance standards, response times, and quality metrics

4. Schedule D - Approved Subcontractors: List of pre-approved third-party service providers

5. Schedule E - Brand Guidelines: Client's branding requirements and usage guidelines

6. Schedule F - Reporting Ƶ: Standard formats for performance reports and analytics

7. Appendix 1 - Contact Details: Key contact information for both parties

8. Appendix 2 - Campaign Brief Template: Standard template for new campaign briefs

9. Appendix 3 - Approval Process Flowchart: Visual representation of content approval workflow

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Indonesia

Publisher

Ƶ

Document Type

Agency Agreement

Cost

Free to use
Relevant legal definitions
















































Clauses















































Relevant Industries

Retail

E-commerce

Financial Services

Technology

Consumer Goods

Healthcare

Education

Real Estate

Hospitality

Manufacturing

Telecommunications

Entertainment

Food and Beverage

Automotive

Professional Services

Travel and Tourism

Relevant Teams

Legal

Marketing

Procurement

Finance

Business Development

Operations

Compliance

Digital Marketing

Brand Management

Creative Services

Account Management

Commercial

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Marketing Manager

Legal Counsel

Procurement Manager

Contract Manager

Business Development Manager

Commercial Director

Digital Marketing Manager

Account Executive

Creative Director

Chief Executive Officer

Operations Manager

Finance Manager

Compliance Officer

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Conjunction Agency Agreement

An Indonesian law-governed agreement establishing a collaborative principal-agent relationship where parties work together in conducting business activities.

find out more

Estate Agent Sales Agreement

An Indonesian law-governed agreement between a property owner and estate agent establishing terms for property sale services and commission.

find out more

Buyer Representation Agreement Exclusive

An Indonesian law-governed agreement establishing exclusive representation rights between a real estate agent and property buyer for property search and acquisition services.

find out more

Buyer Agency Form

An Indonesian law-governed agreement establishing the relationship between a property buyer and their real estate agent, defining services, obligations, and compensation terms.

find out more

Agreement For Security Services

An Indonesian law-governed agreement establishing terms for security service provision, including operational requirements and regulatory compliance.

find out more

Tender Agency Agreement

An Indonesian law-governed agreement appointing an agent to represent a principal in tender processes, outlining authority, responsibilities, and compliance requirements.

find out more

Limited Agency Agreement

Indonesian law-compliant Limited Agency Agreement template defining restricted agency powers and responsibilities.

find out more

Contract For Agency Agreement

An Indonesian law-governed agreement establishing and regulating a principal-agent relationship, compliant with local commercial regulations and agency requirements.

find out more

Nursing Agency Contract Agreement

An Indonesian law-governed agreement between a nursing agency and registered nurse establishing terms for professional nursing service provision.

find out more

International Agency Agreement

An agency agreement between a foreign principal and Indonesian agent, governed by Indonesian law, establishing terms for commercial representation in Indonesia.

find out more

Agent Client Agreement

An Indonesian law-governed agreement establishing and regulating a principal-agent relationship, including scope, commissions, and obligations.

find out more

Agency Representation Agreement

An Indonesian law-governed agreement establishing the terms and conditions between a principal company and its commercial agent or representative in Indonesia.

find out more

Agency Client Contract

An Indonesian law-governed agreement establishing the terms and conditions of an agency relationship between a principal and their appointed agent.

find out more

Booking Agent Agreement

An Indonesian law-governed agreement establishing the terms and conditions between a booking agent and artist for securing and managing performance opportunities.

find out more

Buyers Agent Agreement

An Indonesian law-governed agreement establishing the relationship between a property buyer and their appointed real estate agent, defining services, responsibilities, and terms of engagement.

find out more

Estate Agency Agreement

An Indonesian law-governed agreement between property owners and estate agents defining the terms of property marketing and sale/lease services.

find out more

Buyer Agent Exclusive Agreement

An exclusive representation agreement between a property buyer and real estate agent under Indonesian law, establishing the agent's sole rights and responsibilities in property transactions.

find out more

Booking Agent Contract

An Indonesian law-governed agreement establishing the terms and conditions between a booking agent and artist for performance booking representation.

find out more

Buyer Broker Exclusive Agreement

An Indonesian law-governed agreement establishing exclusive representation rights between a real estate broker and property buyer for property search and acquisition services.

find out more

Buyer Representation Agreement

An Indonesian law-governed agreement establishing the terms of representation between a property buyer and their real estate agent.

find out more

Buyer Broker Agreement

An Indonesian law-governed agreement between a real estate broker and property buyer establishing representation terms and service obligations.

find out more

Real Estate Broker Agreement

An Indonesian law-governed agreement between property owner/seller and real estate broker defining service terms, commission structure, and representation rights.

find out more

Real Estate Agent Agreement

An Indonesian-law governed agreement between property owners and real estate agents defining the terms of property marketing and sales representation.

find out more

Non Exclusive Buyer Broker Agreement

An Indonesian law-governed agreement establishing a non-exclusive relationship between a property buyer and real estate broker, defining services and compensation terms while allowing engagement with multiple brokers.

find out more

Non Exclusive Broker Agreement

An Indonesian law-governed agreement establishing a non-exclusive relationship between a principal and broker for facilitating business transactions.

find out more

Broker Agent Commission Agreement

An Indonesian law-governed agreement establishing commission terms between a principal and broker, defining service scope and payment conditions.

find out more

Broker Agent Agreement

An Indonesian law-governed agreement establishing terms and conditions for broker representation of a principal company, including scope, commission, and compliance requirements.

find out more

Insurance Agent Agreement

An agreement governing the relationship between an insurance company and its agent under Indonesian law, setting out rights, obligations, and operational terms.

find out more

Tenant Agency Agreement

An Indonesian law-governed agreement between property owners and real estate agencies for tenant procurement services and property marketing.

find out more

Temporary Staffing Agreement

An Indonesian law-governed agreement between a staffing agency and client company for temporary workforce provision, ensuring compliance with local labor regulations.

find out more

Temporary Service Agreement

An Indonesian law-compliant agreement governing temporary service arrangements between a service provider and client, establishing terms and conditions for fixed-term service delivery.

find out more

Talent Agency Contract

An Indonesian law-governed agreement establishing the professional relationship between a talent agency and their represented talent, including representation terms and mutual obligations.

find out more

Sub Agent Contract

An Indonesian law-governed agreement between Principal Agent and Sub Agent establishing authorized representation rights and commercial terms in Indonesia.

find out more

Sub Agency Agreement

An Indonesian law-governed agreement between a principal agent and sub-agent establishing delegated agency rights and responsibilities.

find out more

Staffing Agency Agreement

An Indonesian law-governed agreement between a staffing agency and client company for temporary workforce provision and management.

find out more

Sports Agent Representation Agreement

An Indonesian law-compliant agreement establishing professional representation terms between a sports agent and athlete.

find out more

Sponsorship Agency Agreement

An Indonesian law-governed agreement establishing the relationship between a sponsorship agency and principal sponsor, defining rights, obligations, and commercial terms.

find out more

Sourcing Agent Agreement

An Indonesian law-governed agreement establishing a sourcing agent relationship, defining the agent's authority to source products/services and manage supplier relationships.

find out more

Social Media Agency Contract

An Indonesian law-governed agreement between a social media agency and client for social media management and marketing services.

find out more

Social Media Agency Agreement

An Indonesian-law governed agreement between a social media agency and client for comprehensive social media management services, compliant with local digital regulations.

find out more
See more related templates

ұԾ’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ұԾ’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

We are ISO27001 certified, so your data is secure

Organizational security:

You retain IP ownership of your documents and their information

You have full control over your data and who gets to see it