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The Master Dealer Agreement is a fundamental commercial document used to establish and regulate the relationship between manufacturers/suppliers and their authorized dealers in Denmark. This agreement is essential when a business wants to establish a formal distribution network while maintaining control over how their products are sold and marketed. The document incorporates requirements from Danish commercial law, EU competition law, and industry-specific regulations, making it suitable for businesses operating within the Danish market or using Danish law as their governing law. The Master Dealer Agreement typically includes detailed provisions on territorial rights, product ordering, pricing, intellectual property protection, compliance requirements, and termination rights, along with various operational schedules that can be updated as business needs evolve.

1. Parties: Identification of the contracting parties - the supplier/manufacturer and the dealer

2. Background: Context of the agreement, including brief description of parties' businesses and purpose of the arrangement

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Territory: Formal appointment of dealer and definition of territorial scope

5. Nature of Relationship: Clarification of dealer's status as independent contractor, not an agent or employee

6. Dealer Obligations: Core responsibilities of the dealer including sales, marketing, and customer service requirements

7. Supplier Obligations: Core responsibilities of the supplier including product supply, support, and training

8. Orders and Delivery: Process for ordering products, delivery terms, and related procedures

9. Prices and Payment Terms: Pricing structure, payment conditions, and invoicing procedures

10. Intellectual Property Rights: Protection and usage rights of trademarks, patents, and other IP

11. Compliance: Regulatory compliance requirements, including competition law and industry regulations

12. Confidentiality: Protection of confidential information and trade secrets

13. Term and Termination: Duration of agreement and grounds for termination

14. Effects of Termination: Consequences and obligations upon termination

15. Liability and Indemnification: Allocation of risks and responsibilities between parties

16. Force Majeure: Provisions for unforeseen circumstances preventing performance

17. Governing Law and Jurisdiction: Specification of Danish law as governing law and jurisdiction for disputes

18. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment