Ƶ

Brand Collaboration Agreement Template for Hong Kong

A comprehensive legal agreement governed by Hong Kong law that establishes and regulates a collaborative relationship between two or more parties for the purpose of brand partnership. This document outlines the terms and conditions for joint brand exploitation, including intellectual property rights, commercial terms, quality control measures, and operational responsibilities. It incorporates Hong Kong's common law principles and specific ordinances relating to intellectual property, competition, and consumer protection, making it suitable for both domestic and international brand collaborations within the Hong Kong jurisdiction.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get template free

Your data doesn't train Genie's AI

You keep IP ownership of your docs

4.6 / 5
4.6 / 5
4.8 / 5

What is a Brand Collaboration Agreement?

The Brand Collaboration Agreement serves as a crucial legal framework for businesses seeking to leverage mutual brand value through strategic partnerships in the Hong Kong market. This document is essential when two or more parties wish to combine their brand equity, resources, and market presence for mutual benefit, whether for specific projects, product lines, or ongoing collaborative ventures. It addresses key aspects such as intellectual property protection, revenue sharing, quality control, and operational responsibilities, all within the context of Hong Kong's legal system. The agreement is particularly relevant for cross-border collaborations where Hong Kong serves as a strategic business hub, incorporating necessary protections under local laws while facilitating international brand partnerships. This type of agreement has become increasingly important in today's interconnected business environment, where brand collaborations are a key strategy for market expansion and value creation.

What sections should be included in a Brand Collaboration Agreement?

1. Parties: Identifies the contracting parties with their full legal names, registration details, and addresses

2. Background: Sets out the context of the collaboration, each party's business, and their intentions for the partnership

3. Definitions and Interpretation: Defines key terms used throughout the agreement and establishes interpretation rules

4. Scope of Collaboration: Details the nature and extent of the brand collaboration, including specific activities and objectives

5. Term and Timeline: Specifies the duration of the agreement and key milestone dates

6. Intellectual Property Rights: Addresses ownership, licensing, and usage rights of existing and new IP created during collaboration

7. Branding Guidelines and Approvals: Sets out the process for brand usage, approval requirements, and quality control

8. Commercial Terms: Details financial arrangements, revenue sharing, and payment terms

9. Obligations and Responsibilities: Lists specific duties and commitments of each party

10. Representations and Warranties: Contains standard and specific warranties about capacity, authority, and brand ownership

11. Confidentiality: Governs the treatment of confidential information exchanged during the collaboration

12. Termination: Specifies termination rights, process, and consequences

13. Liability and Indemnification: Addresses risk allocation and indemnification obligations

14. Dispute Resolution: Sets out the process for resolving disputes, including governing law and jurisdiction

15. General Provisions: Contains standard boilerplate clauses including notices, assignment, and entire agreement

What sections are optional to include in a Brand Collaboration Agreement?

1. Product Development and Specifications: Required when collaboration involves creating new products, detailing development process and specifications

2. Marketing and Promotion Obligations: Detailed section needed for marketing-focused collaborations, including campaign requirements and media plans

3. Distribution and Sales: Include when collaboration involves product distribution, detailing channels and territories

4. Quality Control and Testing: Required for product-based collaborations, specifying quality standards and testing procedures

5. Data Protection and Privacy: Include when collaboration involves sharing or collecting customer data

6. Social Media Guidelines: Needed for collaborations with significant social media components

7. Exclusivity Provisions: Include when parties agree to exclusive arrangement in certain territories or categories

8. Minimum Performance Requirements: Include when collaboration success is tied to specific performance metrics

9. Insurance Requirements: Detailed insurance provisions for high-risk collaborations

What schedules should be included in a Brand Collaboration Agreement?

1. Brand Guidelines: Detailed guidelines for brand usage, including logos, colors, and styling requirements

2. Commercial Terms: Detailed breakdown of financial terms, pricing, and payment structures

3. Product Specifications: Technical specifications for any products developed under the collaboration

4. Marketing Plan: Detailed marketing strategy, campaign plans, and promotional activities

5. Approved Territories: List of geographical territories covered by the collaboration

6. Quality Control Standards: Detailed quality requirements and testing procedures

7. Key Performance Indicators: Specific metrics and targets for measuring collaboration success

8. Approval Process Flowchart: Visual representation of approval processes for various activities

9. Contact Details: List of key contacts and their roles for both parties

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Hong Kong

Publisher

Ƶ

Cost

Free to use

Find the exact document you need

Non Exclusive Photo License Agreement

A Hong Kong-governed agreement granting non-exclusive rights to use specified photographs while protecting both licensor's and licensee's interests under local law.

Download

Exclusive Distribution Letter

A Hong Kong law-governed letter establishing exclusive distribution rights between supplier and distributor, setting out key commercial terms and obligations.

Download

Mutual Employment Termination Agreement

A Hong Kong law-governed agreement documenting the mutual termination of employment between employer and employee, setting out termination terms and mutual releases.

Download

Non Exclusive Reseller Agreement

A Hong Kong law-governed agreement establishing a non-exclusive commercial relationship between supplier and reseller for product distribution.

Download

Exclusive Trademark License Agreement

A Hong Kong law-governed agreement granting exclusive rights to use specified trademarks in defined territories, including terms for usage, quality control, and commercialization.

Download

Exclusive Employment Contract

A Hong Kong law-governed employment contract establishing an exclusive employment relationship with comprehensive terms and restrictions.

Download

Exclusive Selling Agreement

A Hong Kong law-governed agreement establishing exclusive selling rights between a supplier and distributor, defining territorial rights and commercial terms.

Download

Exclusive Property Management Agreement

A Hong Kong law-governed agreement appointing an exclusive property management company to manage and maintain real estate assets in compliance with local regulations.

Download

Non Exclusive Copyright License Agreement

A Hong Kong law-governed agreement allowing copyright owners to license their works while retaining rights to license to others.

Download

Exclusive Independent Contractor Agreement

Hong Kong-governed agreement establishing exclusive independent contractor relationship between service provider and company.

Download

Exclusive Use Agreement

A Hong Kong law-governed agreement granting exclusive rights to use specific property, assets, or intellectual property, detailing terms, conditions, and obligations of both parties.

Download

Simple Endorsement Letter For Employment

A formal employment confirmation document governed by Hong Kong law that validates an individual's employment status and terms with their employer.

Download

Exclusive Lease Agreement

A Hong Kong-governed agreement establishing exclusive property lease terms between landlord and tenant, including rights, obligations, and conditions under local law.

Download

Exclusive Consulting Agreement

Hong Kong-governed agreement establishing exclusive consulting arrangements between a company and consultant, defining service terms and mutual obligations.

Download

Exclusivity And Confidentiality Agreement

A Hong Kong law-governed agreement combining confidentiality obligations with exclusivity provisions to protect sensitive information and establish exclusive business relationships.

Download

Exclusive Marketing Agreement

A Hong Kong law-governed agreement establishing exclusive marketing rights and obligations between a company and its marketing service provider.

Download

Exclusive Management Agreement

A Hong Kong law-governed agreement establishing exclusive management rights between a management company and client company.

Download

Exclusive Contractor Agreement

A Hong Kong law-governed agreement establishing an exclusive independent contractor relationship, defining service terms and protecting both parties' interests.

Download

Brand Collaboration Agreement

A Hong Kong law-governed agreement establishing terms and conditions for brand collaboration between parties, including IP rights, commercial terms, and operational responsibilities.

Download

Exclusive Cooperation Agreement

A Hong Kong law-governed agreement establishing exclusive cooperation terms between parties, defining scope, territory, and mutual obligations.

Download

Exclusive Service Agreement

A Hong Kong law-governed agreement establishing exclusive service arrangements between parties, defining terms, obligations, and performance standards.

Download

Exclusive Rights Agreement

A Hong Kong law-governed agreement granting exclusive rights to intellectual property, products, services, or territories to a specific party.

Download

Client Engagement Letter

A Hong Kong-compliant formal letter establishing professional service terms and conditions between a service provider and client.

Download

Exclusive Distribution Contract

A Hong Kong law-governed agreement establishing exclusive distribution rights between a supplier and distributor within a defined territory.

Download

Exclusive Purchase Agreement

A Hong Kong law-governed agreement establishing an exclusive purchasing relationship between a buyer and seller, including terms for product supply, pricing, and exclusivity obligations.

Download

Sole Agency Agreement

A Hong Kong-governed agreement establishing an exclusive relationship between a property owner and estate agent for the marketing and sale/lease of property.

Download

Exclusive Distribution Agreement

A Hong Kong law-governed agreement establishing exclusive distribution rights and obligations between supplier and distributor.

Download

Exclusive Agency Agreement

A Hong Kong law-governed agreement establishing an exclusive agency relationship between a principal and agent, defining territorial rights and mutual obligations.

Download
See more related templates

ұԾ’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ұԾ’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

We are ISO27001 certified, so your data is secure

Organizational security:

You retain IP ownership of your documents and their information

You have full control over your data and who gets to see it