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Press Release Agreement for Hong Kong

Press Release Agreement Template for Hong Kong

A comprehensive legal agreement governed by Hong Kong law that establishes the terms and conditions for the preparation, approval, and distribution of press releases. This document outlines the responsibilities of all parties involved, including content creation, approval processes, distribution rights, confidentiality obligations, and compliance with Hong Kong media and communications regulations. It incorporates specific provisions for data protection under the Personal Data (Privacy) Ordinance and addresses intellectual property rights under Hong Kong's Copyright Ordinance.

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What is a Press Release Agreement?

The Press Release Agreement serves as a critical document for organizations operating in Hong Kong who need to manage their public communications effectively and legally. It is particularly important in today's fast-paced media environment where accurate and timely communication is essential. This agreement type is used when engaging external PR agencies or establishing internal processes for press release management, ensuring compliance with Hong Kong's legal framework including privacy laws, intellectual property rights, and media regulations. The document typically covers approval workflows, content ownership, distribution rights, confidentiality provisions, and specific requirements for regulated industries. It's especially relevant for listed companies subject to Hong Kong Stock Exchange disclosure requirements and organizations managing sensitive public communications.

What sections should be included in a Press Release Agreement?

1. Parties: Identification of the contracting parties - typically the company/organization and the PR agency or consultant

2. Background: Context of the agreement and relationship between the parties

3. Definitions: Key terms used throughout the agreement including 'Press Release', 'Confidential Information', 'Approval Process', etc.

4. Scope of Services: Details of press release services to be provided, including drafting, editing, and distribution

5. Approval Process: Step-by-step process for draft submission, review, revision, and final approval

6. Content Ownership and License: Rights and ownership of press release content, including intellectual property provisions

7. Distribution Rights: Terms governing the distribution channels and rights to distribute the press release

8. Confidentiality: Obligations regarding confidential information handling and disclosure restrictions

9. Timing and Deadlines: Timeframes for draft submission, approval, and release

10. Fees and Payment: Financial terms including service fees, payment schedule, and additional costs

11. Term and Termination: Duration of agreement and circumstances for termination

12. General Provisions: Standard contractual terms including governing law, notices, and entire agreement

What sections are optional to include in a Press Release Agreement?

1. Multiple Release Terms: Include when agreement covers ongoing press release services rather than a single release

2. Regulatory Compliance: Required for listed companies or regulated industries with specific disclosure requirements

3. International Distribution: Include when press releases will be distributed across multiple jurisdictions

4. Third-Party Services: Required when external distribution services or wire services will be used

5. Crisis Communication: Include when agreement covers emergency or crisis communication procedures

6. Performance Metrics: Optional section for defining KPIs and success metrics

7. Translation Rights: Include when press releases need to be translated into multiple languages

8. Social Media Integration: Include when press release distribution includes social media channels

What schedules should be included in a Press Release Agreement?

1. Schedule 1 - Fee Schedule: Detailed breakdown of fees, costs, and payment terms

2. Schedule 2 - Approval Flow Chart: Visual representation of the approval process and timeline

3. Schedule 3 - Distribution List: List of approved media outlets and distribution channels

4. Schedule 4 - Style Guide: Company's style guidelines and branding requirements

5. Schedule 5 - Contact Details: Key contacts for both parties including emergency contacts

6. Appendix A - Template Release Form: Standard template for press release format and structure

7. Appendix B - Compliance Checklist: Regulatory and internal compliance requirements checklist

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Hong Kong

Publisher

Ƶ

Cost

Free to use

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