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1. Parties: Identification of the property owner/vendor (the Principal) and the licensed real estate agent/agency (the Agent), including license numbers and contact details
2. Background: Brief context of the agreement, including the intent to appoint the agent for property sale/lease
3. Definitions: Key terms used throughout the agreement, including Property, Services, Commission, and other relevant terminology
4. Appointment and Agency Terms: Details of the agent's appointment, including exclusivity status and duration of the agreement
5. Property Details: Comprehensive description of the property, including address, specifications, and asking price/rent
6. Agent's Services and Obligations: Detailed listing of services to be provided by the agent, including marketing, viewings, and negotiation
7. Principal's Obligations: Responsibilities of the property owner, including providing accurate information and reasonable access to the property
8. Commission Structure: Details of the commission rate, calculation method, and payment terms
9. Marketing and Advertising: Agreed marketing approach, advertising channels, and related costs
10. Termination: Conditions and procedures for terminating the agreement
11. Liability and Indemnity: Scope of agent's liability and indemnification provisions
12. Confidentiality: Obligations regarding confidential information and personal data protection
13. Governing Law: Specification of Hong Kong law as governing law and jurisdiction
14. General Provisions: Standard clauses including notices, entire agreement, and severability
1. Multiple Agency Arrangements: Required when the principal wishes to engage multiple agents
2. Special Property Features: Used when the property has unique characteristics requiring specific marketing or disclosure
3. International Marketing: Included when targeting overseas buyers/tenants
4. Property Management: Required when agent will provide additional property management services
5. Digital Marketing Rights: Specific provisions for online marketing and social media promotion
6. Success Bonus: Optional incentive structure for achieving above-target sale price
7. Sub-Agency Provisions: Required when the agent may need to engage sub-agents
1. Schedule 1 - Property Details: Detailed property specifications, including floor plans, facilities, and conditions
2. Schedule 2 - Commission Structure: Detailed breakdown of commission rates, payment terms, and special circumstances
3. Schedule 3 - Marketing Plan: Comprehensive marketing strategy and budget
4. Schedule 4 - Property Photographs: Approved photographs and visual materials for marketing
5. Appendix A - Required Forms: Mandatory forms required under the Estate Agents Ordinance
6. Appendix B - Agent's License: Copy of agent's license and professional credentials
7. Appendix C - Property Documents: Copies of relevant property documents, including title documents and floor plans
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