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1. Parties: Identification of the contracting parties - typically the company (Client) and the PR agency or distribution service (Service Provider)
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the contract including 'Press Release', 'Distribution Channels', 'Approval Process', etc.
4. Scope of Services: Detailed description of press release services to be provided, including writing, editing, distribution, and any additional PR services
5. Approval Process: Step-by-step procedure for draft submission, review, revision, and final approval of press releases
6. Distribution Requirements: Specified channels, timing, and methods for press release distribution
7. Service Provider Obligations: Responsibilities of the PR agency/distributor including quality standards, timelines, and reporting
8. Client Obligations: Client's responsibilities including providing accurate information, timely reviews, and necessary approvals
9. Confidentiality: Provisions regarding handling of sensitive information and embargo requirements
10. Intellectual Property Rights: Ownership and usage rights of press release content and related materials
11. Fees and Payment Terms: Service costs, payment schedule, and additional charges if applicable
12. Term and Termination: Duration of the agreement and conditions for termination
13. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures
1. Crisis Communication Protocol: Special procedures for handling emergency or crisis-related press releases - include when crisis management is part of the scope
2. Performance Metrics: Specific KPIs and measurement criteria - include when performance-based billing or reporting is required
3. International Distribution: Special requirements for international press release distribution - include for global companies
4. Social Media Integration: Guidelines for social media distribution - include when social media channels are part of distribution strategy
5. Translation Services: Requirements for multi-language press releases - include when releases need to be in multiple languages
6. Compliance Requirements: Industry-specific compliance guidelines - include for regulated industries like finance or healthcare
1. Schedule A - Fee Schedule: Detailed breakdown of service fees, including standard rates and special service charges
2. Schedule B - Distribution Channel List: Comprehensive list of agreed distribution channels and media outlets
3. Schedule C - Approval Flow Chart: Visual representation of the approval process with timelines
4. Schedule D - Style Guide: Client's brand guidelines and press release formatting requirements
5. Schedule E - Contact List: Key contacts from both parties with roles and emergency contact information
6. Appendix 1 - Sample Press Release Template: Standard template to be used for press releases
Technology
Financial Services
Healthcare
Manufacturing
Retail
Telecommunications
Energy
Real Estate
Consumer Goods
Entertainment
Education
Professional Services
Transportation
Hospitality
Mining
Corporate Communications
Public Relations
Marketing
Legal
Procurement
Business Development
Brand Management
External Affairs
Media Relations
Corporate Affairs
Chief Communications Officer
Public Relations Manager
Corporate Communications Director
Marketing Director
Media Relations Specialist
Communications Coordinator
Brand Manager
Chief Marketing Officer
Public Affairs Director
Corporate Secretary
Legal Counsel
Procurement Manager
Communications Specialist
Marketing Manager
Business Development Director
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