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1. Parties: Identification of the advertising service provider and the client, including registration details and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of technical terms, advertising metrics, and key concepts used in the agreement
4. Scope of Services: Detailed description of the advertising services to be provided, including platforms and formats
5. Campaign Specifications: Specific details about advertising campaigns, including targeting, placement, and duration
6. Performance Metrics and Reporting: KPIs, reporting requirements, and measurement methodologies
7. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures
8. Client Obligations: Client's responsibilities including content provision and approval processes
9. Service Provider Obligations: Provider's commitments regarding service delivery and performance
10. Intellectual Property Rights: Ownership and usage rights for advertising content and materials
11. Data Protection and Privacy: Compliance with NDPR and data handling requirements
12. Confidentiality: Protection of confidential information and trade secrets
13. Term and Termination: Duration of agreement and termination provisions
14. General Provisions: Standard legal clauses including governing law, notices, and dispute resolution
1. Service Level Agreement: Detailed service levels and performance standards, recommended for high-value or complex campaigns
2. Third-Party Platforms: Terms relating to the use of third-party advertising platforms, needed if external platforms are used
3. Content Guidelines: Specific requirements for advertising content, recommended for regulated industries
4. Agency Appointment: Specific terms regarding agency status and authority, needed if provider acts as advertising agent
5. Influencer Marketing: Terms specific to influencer engagement, needed if campaign includes influencer marketing
6. Compliance with Industry Standards: Additional compliance requirements for specific industries or advertising types
7. International Advertising: Additional provisions for cross-border advertising campaigns
1. Schedule 1 - Service Specifications: Detailed technical specifications of advertising services and deliverables
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rates, and payment terms
3. Schedule 3 - Campaign Details: Specific campaign requirements, timelines, and targets
4. Schedule 4 - Reporting Ƶ: Standard formats for performance reports and analytics
5. Appendix A - Content Guidelines: Specific requirements and standards for advertising content
6. Appendix B - Technical Requirements: Technical specifications for ad formats and platforms
7. Appendix C - Compliance Checklist: Checklist of regulatory and platform-specific compliance requirements
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