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1. Parties: Identifies and provides details of the contracting parties (typically the promoter and the business)
2. Background: Sets out the context of the agreement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Promotional Services: Details the specific promotional activities, channels, and deliverables to be provided
5. Term and Timing: Specifies the duration of the agreement and any key dates or milestones
6. Compensation and Payment Terms: Outlines the fee structure, payment schedule, and any performance-based incentives
7. Obligations and Responsibilities: Details the specific duties of each party in executing the promotion
8. Intellectual Property Rights: Addresses ownership and usage rights of promotional materials and related IP
9. Approval Process: Establishes the procedure for reviewing and approving promotional materials
10. Compliance Requirements: Specifies legal and regulatory compliance obligations
11. Confidentiality: Protects confidential information shared during the promotion
12. Termination: Sets out circumstances and process for ending the agreement
13. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment
1. Social Media Guidelines: Specific rules and requirements for social media promotions, included when social media is a key channel
2. Prize Draw Terms: Required when the promotion includes competitions or prize draws
3. Celebrity/Influencer Requirements: Specific provisions for working with celebrities or influencers
4. Data Protection: Detailed data handling requirements when personal information collection is involved
5. Territory Restrictions: Geographical limitations of the promotion when relevant
6. Performance Metrics: Specific KPIs and measurement criteria when performance-based compensation is involved
7. Crisis Management: Procedures for handling PR issues or promotional campaign crises
8. Content Creation: Specific requirements for content creation when the promoter is responsible for creating promotional materials
1. Schedule 1 - Promotional Activities Detail: Detailed description of all promotional activities, channels, and formats
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, commission structures, and payment milestones
3. Schedule 3 - Brand Guidelines: Client's branding requirements and usage guidelines
4. Schedule 4 - Timeline and Deliverables: Detailed project timeline with specific deliverables and deadlines
5. Schedule 5 - Approval Matrix: Details of approval processes and authorized personnel
6. Appendix A - Campaign Assets: List of all promotional materials and assets to be created/used
7. Appendix B - Compliance Checklist: Checklist of regulatory requirements and compliance measures
8. Appendix C - Performance Metrics: Detailed KPIs and measurement methodologies
Retail
Entertainment
Hospitality
Consumer Goods
Technology
Fashion
Food and Beverage
Professional Services
E-commerce
Media and Publishing
Sports and Recreation
Tourism
Financial Services
Education
Marketing
Legal
Commercial
Business Development
Brand Management
Digital Marketing
Public Relations
Advertising
Compliance
Operations
Sales
Marketing Manager
Brand Manager
Commercial Director
Business Development Manager
Chief Marketing Officer
Advertising Manager
PR Manager
Digital Marketing Manager
Social Media Manager
Legal Counsel
Compliance Officer
Contract Manager
Marketing Coordinator
Brand Ambassador
Events Manager
Promotions Manager
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