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A White Label Agreement lets one company sell another company's products or services under their own brand name and logo in Denmark. It's like when a supermarket sells products with their own label, but a different manufacturer actually makes them. The agreement covers how both parties will handle branding, quality standards, and pricing.

Under Danish contract law, these agreements must clearly outline intellectual property rights, confidentiality terms, and liability issues. They're especially common in financial services, software, and consumer goods, where Danish businesses often want to expand their product range without developing everything in-house. The agreement also needs to comply with Danish marketing laws about transparent product origin and consumer protection rules.

Use a White Label Agreement when you want to sell another company's products under your own brand in Denmark, or when letting others sell your products under their brand. This works especially well for businesses looking to quickly expand their product line without extensive development costs or when testing new markets with established products.

The agreement becomes crucial when dealing with regulated industries like financial services or pharmaceuticals, where Danish compliance requirements are strict. It's particularly valuable when entering distribution partnerships that need clear rules about branding, quality control, and liability. Many Danish tech companies use these agreements to offer specialized software solutions through established sales channels.

• Basic Service Agreement: Covers straightforward product or service rebranding, common in Danish retail and consumer goods
• Full Manufacturing Agreement: Includes detailed production specifications and quality control requirements, typical in industrial and tech sectors
• Platform License Agreement: Focuses on software and digital services, with specific IT security and data protection clauses under Danish law
• Distribution White Label: Combines distribution rights with branding permissions, popular in Danish wholesale markets
• Regulatory Compliance Version: Enhanced compliance terms for regulated industries like financial services or healthcare in Denmark

• Manufacturer/Service Provider: Creates and supplies the actual product or service, maintains quality standards, and provides technical support under Danish regulations
• Brand Owner/Reseller: Markets and sells the white-labeled products under their own brand name, handling customer relationships and pricing
• Legal Counsel: Drafts and reviews White Label Agreements to ensure compliance with Danish contract law and industry regulations
• Quality Control Teams: Monitor product standards and ensure consistency across both organizations
• Compliance Officers: Oversee regulatory requirements, especially in Danish financial services and healthcare sectors

• Core Business Terms: Identify product specifications, pricing structure, and quality standards that align with Danish market expectations
• Branding Guidelines: Gather detailed requirements for logo usage, marketing materials, and packaging specifications
• Technical Requirements: Document support services, maintenance obligations, and product update procedures
• Compliance Checklist: List relevant Danish industry regulations and required certifications for your specific sector
• Quality Control Process: Define inspection procedures, performance metrics, and reporting requirements
• Document Generation: Use our platform to create a legally-sound White Label Agreement that incorporates all these elements automatically

• Party Details: Full legal names, registration numbers, and authorized representatives under Danish law
• Product Specifications: Detailed description of goods/services, quality standards, and technical requirements
• Branding Rights: Clear terms for trademark usage, marketing materials, and brand guidelines
• Liability Distribution: Specific allocation of risks and responsibilities between parties
• Data Protection: GDPR compliance measures and data handling procedures
• Term and Termination: Duration, renewal options, and exit conditions
• Dispute Resolution: Danish jurisdiction choice and conflict resolution procedures
• Confidentiality: Protection of trade secrets and proprietary information

A White Label Agreement differs significantly from a Business Purchase Agreement in several key aspects. While both involve business relationships, their purposes and structures serve distinct needs in the Danish market.

• Ownership Transfer: Business Purchase Agreements transfer complete ownership of a business, while White Label Agreements maintain separate ownership with only branding rights shared
• Duration: White Label Agreements typically operate as ongoing partnerships with renewal options, whereas Business Purchase Agreements represent one-time permanent transfers
• Control Rights: Under Danish law, White Label Agreements focus on brand usage and quality control, while Business Purchase Agreements transfer full operational control and assets
• Regulatory Requirements: White Label Agreements need specific provisions for brand usage and quality standards, while Business Purchase Agreements require comprehensive due diligence and asset transfer documentation