The Digital Agency Contract serves as a foundational agreement between digital service providers and their clients in Denmark, establishing clear terms for digital marketing, web development, and creative services. This document is essential when engaging a digital agency for either project-based work or ongoing services, ensuring compliance with Danish legislation including the Danish Contracts Act, E-Commerce Act, and GDPR requirements. It protects both parties' interests by clearly defining deliverables, intellectual property rights, payment terms, and service levels while accommodating the dynamic nature of digital projects. The contract is particularly relevant in today's digital-first business environment where companies increasingly rely on external expertise for their digital presence and marketing needs.
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Key Requirements PROMPT example:
Digital Agency Contract
I need a Digital Agency Contract under Danish law for a 12-month website development and maintenance project starting March 2025, with specific provisions for e-commerce functionality and GDPR compliance.
1. Parties: Identification of the agency and client, including business registration numbers (CVR)
2. Background: Context of the agreement and general purpose of the engagement
3. Definitions: Key terms used throughout the agreement, including technical and digital-specific terminology
4. Scope of Services: Detailed description of digital services to be provided
5. Project Management and Delivery: Process for project execution, timelines, and delivery methodology
6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing terms
7. Intellectual Property Rights: Ownership and licensing of created content, code, and materials
8. Data Protection and GDPR Compliance: Obligations regarding personal data processing and protection
9. Confidentiality: Protection of business secrets and confidential information
10. Warranties and Representations: Guarantees regarding service quality and compliance
11. Liability and Indemnification: Limitation of liability and indemnification obligations
12. Term and Termination: Duration of agreement and termination provisions
13. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement
1. Service Level Agreement (SLA): Include when ongoing maintenance or support services are part of the scope
2. Change Management: Include for large projects where scope changes are likely
3. Third-Party Services and Tools: Include when the agency will use external platforms or services
4. Personnel and Subcontractors: Include when specific team members are crucial or subcontractors will be used
5. Non-Competition: Include when protecting against competitive conflicts is important
6. Success Metrics and KPIs: Include when performance measurement is crucial
7. Training and Knowledge Transfer: Include when client training is part of the deliverables
1. Schedule A - Scope of Work: Detailed specification of services, deliverables, and timelines
2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment milestones
3. Schedule C - Service Level Agreement: Detailed performance metrics and service levels
4. Schedule D - Data Processing Agreement: GDPR-compliant data processing terms and details
5. Schedule E - Technical Requirements: Technical specifications and requirements
6. Appendix 1 - Contact Information: Key contacts and escalation matrix
7. Appendix 2 - Approved Subcontractors: List of pre-approved subcontractors if applicable
8. Appendix 3 - Project Timeline: Detailed project schedule and milestones
Authors
Relevant legal definitions
Clauses
Relevant Industries
Digital Marketing
E-commerce
Information Technology
Advertising
Media and Entertainment
Software Development
Web Development
Digital Transformation
Creative Services
Professional Services
Retail
Financial Services
Healthcare
Education
Manufacturing
Relevant Teams
Legal
Procurement
Marketing
Digital
Information Technology
Finance
Operations
Compliance
Creative
Business Development
Strategy
Client Services
Relevant Roles
Chief Digital Officer
Marketing Director
Digital Marketing Manager
Project Manager
Business Development Manager
Procurement Manager
Legal Counsel
Contract Manager
Creative Director
IT Director
Chief Technology Officer
Chief Marketing Officer
Account Manager
Operations Manager
Digital Strategy Director
Compliance Officer
Finance Director
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