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A Trademark Agreement sets out how multiple parties can use, share, or control specific brand names, logos, or other distinctive marks protected under Hong Kong's Trade Marks Ordinance. These contracts typically spell out who owns the trademark, how others can use it, and what happens if someone breaks the rules.

Companies in Hong Kong often use these agreements to license their marks to distributors, resolve ownership disputes, or set up co-branding partnerships. The agreement must follow local intellectual property laws and can include terms about quality control, territory limits, and royalty payments. Filing it with Hong Kong's Intellectual Property Department helps protect both parties' rights.

Consider setting up a Trademark Agreement when you plan to let others use your brand assets in Hong Kong, especially during business partnerships, franchising, or licensing deals. This agreement becomes essential before sharing your protected marks with manufacturers, distributors, or marketing partners.

The timing is crucial when expanding your business through new channels, launching co-branded products, or resolving trademark disputes with competitors. Many Hong Kong companies prepare these agreements during merger talks, when setting up joint ventures, or before allowing subsidiaries to use their marks in specific territories. Getting it done early prevents unauthorized use and protects your intellectual property rights.

• Exclusive Trademark License: Grants sole rights to use a trademark in specific territories, preventing the owner from licensing to others
• Trademark Security Agreement: Uses trademark rights as collateral for loans or financing
• Trademark Purchase Agreement: Transfers complete ownership of trademark rights to another party
• Non Exclusive Sales Representative Agreement: Allows multiple parties to use the trademark for sales and marketing purposes

• Brand Owners: Companies or individuals who own trademarks and want to protect or monetize their intellectual property rights in Hong Kong
• Licensees: Businesses that pay to use another company's trademark, like franchisees or authorized distributors
• IP Lawyers: Legal professionals who draft and review Trademark Agreements, ensuring compliance with Hong Kong's trademark laws
• Corporate Executives: Decision-makers who negotiate terms and sign these agreements on behalf of their organizations
• Trademark Agents: Specialists who handle registration and help manage trademark portfolios with the Hong Kong IPD

• Trademark Details: Gather registration numbers, filing dates, and proof of ownership from Hong Kong's IP registry
• Usage Scope: Define exact territories, products, and services covered by the agreement
• Party Information: Collect business registration details and signing authority documentation for all parties
• Commercial Terms: Specify royalty rates, payment schedules, and quality control requirements
• Compliance Check: Our platform ensures your Trademark Agreement includes all mandatory elements under Hong Kong law
• Duration Terms: Set clear start dates, renewal options, and termination conditions

• Identification Section: Full details of the trademark, including registration numbers and visual representations
• Party Details: Legal names, business registration numbers, and authorized signatories of all parties
• Grant of Rights: Clear terms specifying exclusive or non-exclusive usage rights and territorial scope
• Quality Control: Standards for trademark usage and inspection rights under Hong Kong's Trade Marks Ordinance
• Payment Terms: Detailed royalty calculations, payment schedules, and reporting requirements
• Duration & Termination: Agreement length, renewal options, and grounds for early termination
• Governing Law: Explicit statement of Hong Kong jurisdiction and dispute resolution procedures

A Trademark Agreement differs significantly from a Trademark License Agreement in several key aspects, though they're often confused in Hong Kong's business landscape. While both deal with intellectual property rights, their scope and application vary considerably.

• Scope of Rights: Trademark Agreements cover broader aspects including ownership transfers, co-existence arrangements, and security interests; License Agreements focus solely on permission to use the mark
• Duration Structure: Trademark Agreements often establish permanent arrangements or fundamental changes in rights; License Agreements typically have fixed terms with renewal options
• Control Provisions: Trademark Agreements define core ownership and control rights; License Agreements emphasize usage restrictions and quality control measures
• Registration Impact: Trademark Agreements may require registration with Hong Kong's IP Department; License Agreements usually don't need official recording unless exclusive