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Testimonial Consent Form for Hong Kong

Testimonial Consent Form Template for Hong Kong

A comprehensive legal document governed by Hong Kong law that obtains and records explicit consent from individuals or organizations to use their testimonials for marketing and promotional purposes. The form ensures compliance with Hong Kong's Personal Data (Privacy) Ordinance and related regulations while protecting both the rights of the testimonial provider and the interests of the business. It covers usage permissions, content verification, data protection requirements, and specific terms for utilizing testimonial content across various marketing channels and formats.

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What is a Testimonial Consent Form?

The Testimonial Consent Form is a crucial legal document used in Hong Kong business contexts when organizations wish to collect and utilize customer or client testimonials for marketing and promotional purposes. This document becomes necessary whenever a business wants to publicly share customer feedback, success stories, or endorsements across any marketing channel. It ensures compliance with Hong Kong's Personal Data (Privacy) Ordinance and advertising regulations while providing clear documentation of granted permissions. The form typically includes details about how the testimonial will be used, what personal information will be disclosed, the duration of usage rights, and any limitations on use. It's particularly important in the digital age where testimonials can be shared across multiple platforms and jurisdictions.

What sections should be included in a Testimonial Consent Form?

1. Parties: Identification of the person providing the testimonial and the company/organization receiving it

2. Background: Brief context about the purpose of the testimonial and the relationship between parties

3. Definitions: Key terms used in the form including 'Testimonial', 'Content', 'Marketing Materials', etc.

4. Consent Declaration: Clear statement of the individual's voluntary consent to provide and allow use of their testimonial

5. Usage Rights: Specific permissions granted for using the testimonial, including platforms and formats

6. Personal Data Handling: How personal information will be collected, used, and protected in compliance with PDPO

7. Truthfulness Declaration: Declaration that the testimonial is genuine and reflects the individual's honest opinion

8. Duration: Period for which the consent and usage rights are granted

9. Execution: Signature blocks and date of execution

What sections are optional to include in a Testimonial Consent Form?

1. Compensation: Include when there is any form of payment or incentive for the testimonial

2. Right of Withdrawal: Optional clause allowing the individual to withdraw their testimonial within a specified period

3. Geographic Scope: Include when usage rights need to be limited to specific regions or countries

4. Social Media Usage: Specific permissions for social media platforms when relevant

5. Translation Rights: Include when testimonial may need to be translated into other languages

What schedules should be included in a Testimonial Consent Form?

1. Testimonial Content: The actual testimonial text, photo, or video content being approved

2. Approved Usage Formats: List of specific marketing materials and formats where the testimonial may be used

3. Personal Information Disclosure: Details of what personal information will be displayed (e.g., full name, title, company, photo)

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Hong Kong

Publisher

Ƶ

Document Type

Reference Letter

Cost

Free to use

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