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Social Media Partnership Agreement for Malaysia

Social Media Partnership Agreement Template for Malaysia

A comprehensive legal agreement governed by Malaysian law that establishes and regulates a partnership between parties for social media content creation, management, and promotion. The document outlines the terms of collaboration, content ownership rights, posting requirements, compensation structure, and compliance obligations under Malaysian regulations, including the Communications and Multimedia Act 1998 and Personal Data Protection Act 2010. It provides detailed frameworks for content approval processes, performance metrics, and risk management while ensuring adherence to platform-specific policies and local advertising standards.

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Social Media Partnership Agreement

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What is a Social Media Partnership Agreement?

The Social Media Partnership Agreement is essential for businesses operating in Malaysia's digital landscape that wish to establish formal collaborations for social media content creation and management. This document is particularly relevant given Malaysia's growing digital economy and the need to comply with local regulations such as the Communications and Multimedia Act 1998 and Personal Data Protection Act 2010. It should be used when establishing partnerships between brands, businesses, agencies, or influencers for social media marketing activities. The agreement covers crucial aspects such as content ownership, posting schedules, compensation terms, compliance requirements, and risk allocation. It's designed to protect all parties' interests while ensuring adherence to Malaysian law and platform-specific guidelines, making it vital for any significant social media collaboration in Malaysia.

What sections should be included in a Social Media Partnership Agreement?

1. Parties: Identification of the contracting parties including their full legal names, registration numbers, and addresses

2. Background: Context of the agreement and brief description of each party's business and purpose of the partnership

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Partnership: Detailed description of the partnership arrangement and expectations from each party

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Content Creation and Posting Requirements: Guidelines for content creation, approval processes, and posting schedules

7. Intellectual Property Rights: Ownership and usage rights of content, brands, and other intellectual property

8. Compensation and Payment Terms: Financial terms, payment schedule, and performance-based compensation if applicable

9. Compliance and Platform Policies: Requirements for compliance with social media platform policies and applicable laws

10. Confidentiality: Protection of confidential information and trade secrets

11. Representations and Warranties: Statements of fact and promises made by each party

12. Liability and Indemnification: Allocation of risks and responsibilities between parties

13. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures

What sections are optional to include in a Social Media Partnership Agreement?

1. Data Protection and Privacy: Detailed provisions for handling personal data, recommended when partnership involves collection or processing of user data

2. Exclusivity: Restrictions on partnering with competitors, used when exclusive partnership is required

3. Performance Metrics: Specific KPIs and measurement criteria, included when partnership is performance-based

4. Crisis Management: Procedures for handling social media crises or controversial content, recommended for high-profile partnerships

5. Content Ownership Transfer: Specific terms for transferring content ownership, needed when content will be owned by the contracting party

6. Geographic Restrictions: Territorial limitations on content distribution, used for region-specific partnerships

7. Non-Compete Clause: Restrictions on competitive activities, included for strategic partnerships

8. White Labeling Terms: Terms for rebranding content, included when content will be white-labeled

What schedules should be included in a Social Media Partnership Agreement?

1. Schedule A - Content Guidelines: Detailed content creation guidelines, brand voice, and style requirements

2. Schedule B - Posting Schedule: Detailed timeline and frequency of social media posts

3. Schedule C - Compensation Structure: Detailed breakdown of fees, commissions, and performance bonuses

4. Schedule D - Approved Platforms: List of social media platforms covered under the agreement

5. Schedule E - Approval Process: Detailed workflow for content approval and revision processes

6. Schedule F - Brand Assets: Guidelines for using logos, trademarks, and other brand elements

7. Appendix 1 - Sample Content: Examples of approved content types and formats

8. Appendix 2 - Compliance Checklist: Checklist of platform-specific rules and regulatory requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Malaysia

Publisher

Ƶ

Cost

Free to use
Relevant legal definitions




































Clauses


































Relevant Industries

Retail

Fashion and Apparel

Food and Beverage

Technology

Entertainment

Healthcare

Education

Financial Services

Tourism and Hospitality

Consumer Goods

Professional Services

Media and Communications

E-commerce

Beauty and Cosmetics

Sports and Recreation

Relevant Teams

Legal

Marketing

Digital

Social Media

Content Creation

Brand Management

Compliance

Business Development

Creative

Communications

Partnership Management

Public Relations

Relevant Roles

Social Media Manager

Digital Marketing Director

Content Creator

Brand Manager

Marketing Manager

Legal Counsel

Compliance Officer

Business Development Manager

Influencer Relations Manager

Creative Director

Partnership Manager

Digital Strategy Director

Community Manager

Account Executive

Chief Marketing Officer

Communications Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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