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Contract For Marketing Services Template for Singapore

A comprehensive legal agreement governed by Singapore law that establishes the terms and conditions for marketing services provided by an agency or consultant to a client. The document covers essential aspects including service scope, deliverables, payment terms, intellectual property rights, data protection compliance under PDPA, and performance metrics. It incorporates Singapore-specific regulatory requirements for marketing activities and advertising standards.

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What is a Contract For Marketing Services?

The Contract For Marketing Services is designed for businesses operating in Singapore seeking to formalize their marketing service arrangements. This document is essential when engaging external marketing providers, whether agencies or consultants, and ensures compliance with Singapore's legal framework, including the Personal Data Protection Act and advertising regulations. It outlines the scope of services, performance expectations, payment terms, and intellectual property rights, while addressing specific requirements for digital marketing, content creation, and data protection. The contract provides clarity on deliverables, timelines, and success metrics, helping prevent disputes and protecting both parties' interests.

What sections should be included in a Contract For Marketing Services?

1. Parties: Identification and details of the service provider and client

2. Background: Context of the agreement and brief description of the parties' intentions

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of agreement and termination conditions

6. Fees and Payment: Payment terms, amounts, and billing procedures

7. Intellectual Property Rights: Ownership and usage rights of marketing materials

8. Confidentiality: Protection of confidential information

9. Data Protection: PDPA compliance and data handling requirements

What sections are optional to include in a Contract For Marketing Services?

1. Performance Metrics: KPIs and success metrics for measuring marketing campaign effectiveness

2. Sub-contractors: Terms and conditions for engaging third-party service providers

3. Non-Competition: Restrictions on working with competitors during and after the agreement

4. Insurance: Required insurance coverage and liability provisions

What schedules should be included in a Contract For Marketing Services?

1. Schedule of Services: Detailed breakdown of marketing activities and deliverables

2. Fee Schedule: Detailed pricing structure and payment terms

3. Brand Guidelines: Client's branding requirements and specifications

4. Service Level Agreement: Performance standards and response times

5. Key Personnel: List of key team members and their roles

6. Compliance Requirements: Specific regulatory requirements and guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Singapore

Publisher

Ƶ

Document Type

Marketing Agreement

Sector

Marketing

Cost

Free to use

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