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Contract For Marketing Services Template for Singapore

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Key Requirements PROMPT example:

Contract For Marketing Services

"I need a Contract For Marketing Services to engage a digital marketing agency for my e-commerce startup in Singapore, focusing on social media management and content creation, with a budget of SGD 10,000 per month starting from March 2025."

What is a Contract For Marketing Services?

The Contract For Marketing Services is designed for businesses operating in Singapore seeking to formalize their marketing service arrangements. This document is essential when engaging external marketing providers, whether agencies or consultants, and ensures compliance with Singapore's legal framework, including the Personal Data Protection Act and advertising regulations. It outlines the scope of services, performance expectations, payment terms, and intellectual property rights, while addressing specific requirements for digital marketing, content creation, and data protection. The contract provides clarity on deliverables, timelines, and success metrics, helping prevent disputes and protecting both parties' interests.

What sections should be included in a Contract For Marketing Services?

1. Parties: Identification and details of the service provider and client

2. Background: Context of the agreement and brief description of the parties' intentions

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of agreement and termination conditions

6. Fees and Payment: Payment terms, amounts, and billing procedures

7. Intellectual Property Rights: Ownership and usage rights of marketing materials

8. Confidentiality: Protection of confidential information

9. Data Protection: PDPA compliance and data handling requirements

What sections are optional to include in a Contract For Marketing Services?

1. Performance Metrics: KPIs and success metrics for measuring marketing campaign effectiveness

2. Sub-contractors: Terms and conditions for engaging third-party service providers

3. Non-Competition: Restrictions on working with competitors during and after the agreement

4. Insurance: Required insurance coverage and liability provisions

What schedules should be included in a Contract For Marketing Services?

1. Schedule of Services: Detailed breakdown of marketing activities and deliverables

2. Fee Schedule: Detailed pricing structure and payment terms

3. Brand Guidelines: Client's branding requirements and specifications

4. Service Level Agreement: Performance standards and response times

5. Key Personnel: List of key team members and their roles

6. Compliance Requirements: Specific regulatory requirements and guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions






































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Industries

Contract Law (Chapter 53): Primary legislation governing formation and enforcement of contracts in Singapore, essential for basic contract structure and enforceability

Electronic Transactions Act: Regulates electronic transactions and digital contracts, particularly relevant for online marketing services

Personal Data Protection Act 2012 (PDPA): Governs collection, use, and disclosure of personal data in Singapore, crucial for marketing activities involving customer data

Spam Control Act 2007: Regulates bulk electronic messages and unsolicited commercial communications

Broadcasting Act: Controls broadcasting services and media content standards in Singapore

Singapore Code of Advertising Practice (SCAP): Guidelines for advertising standards and practices in Singapore

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and ensures fair trading standards

Copyright Act: Protects original works and intellectual property rights in creative content

Trade Marks Act: Protects brands and logos used in marketing materials

Patents Act: Protects inventions and technological innovations that might be used in marketing campaigns

Broadcasting (Class Licence) Notification: Specific regulations for internet content providers and broadcasters

Internet Code of Practice: Guidelines for internet content and online behavior in Singapore

ASAS Guidelines: Specific guidelines from the Advertising Standards Authority of Singapore for marketing and advertising

Employment Act: Regulates employment relationships if the contract involves staff deployment

Work Injury Compensation Act: Covers work-related injuries and compensation if staff are involved in marketing activities

Cross-border Data Transfer Regulations: Rules governing the transfer of personal data outside of Singapore

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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