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Cross Promotion Agreement for Singapore

Cross Promotion Agreement Template for Singapore

A Cross Promotion Agreement under Singapore law is a legally binding document that establishes the terms and conditions for collaborative marketing efforts between two or more parties. It outlines the scope of promotional activities, rights and obligations of each party, intellectual property usage, data protection requirements under PDPA, and compliance with Singapore's advertising standards. The agreement ensures alignment with local regulations while protecting both parties' interests in joint marketing initiatives.

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What is a Cross Promotion Agreement?

Cross Promotion Agreements are essential for businesses seeking to leverage each other's market presence and customer base in Singapore. This document is particularly relevant when companies wish to collaborate on marketing initiatives while maintaining clear boundaries and protections. The agreement, governed by Singapore law, typically covers promotional scope, IP rights, data protection under PDPA, and compliance with local advertising standards. It's commonly used for joint marketing campaigns, co-branded promotions, and shared marketing initiatives where mutual benefit is sought while managing risk and regulatory compliance.

What sections should be included in a Cross Promotion Agreement?

1. Parties: Identification and details of the parties entering into the cross-promotion agreement

2. Background: Context of the agreement and brief description of why parties are entering into this arrangement

3. Definitions: Key terms used throughout the agreement

4. Scope of Promotion: Detailed description of promotional activities, channels, and territories

5. Rights and Obligations: Specific responsibilities of each party in executing the promotional activities

6. Intellectual Property Rights: Usage rights, restrictions, and protection of each party's IP

7. Term and Termination: Duration of agreement and circumstances for termination

8. Confidentiality: Protection of confidential information shared during the promotion

What sections are optional to include in a Cross Promotion Agreement?

1. Success Metrics: Specific KPIs and measurement criteria for evaluating promotion effectiveness

2. Revenue Sharing: Terms and conditions for sharing any revenue generated through the promotional activities

3. Data Protection: PDPA compliance measures and data handling procedures

4. Force Majeure: Provisions for handling unforeseen circumstances that may affect the promotion

What schedules should be included in a Cross Promotion Agreement?

1. Promotion Details Schedule: Detailed specifications of promotional activities, timelines, and deliverables

2. Brand Guidelines: Visual and content guidelines for using each party's branding

3. Marketing Materials: Pre-approved promotional content and templates

4. KPI Measurement Methodology: Detailed explanation of how success metrics will be calculated and measured

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Singapore

Publisher

Ƶ

Document Type

Marketing Agreement

Sector

Marketing

Cost

Free to use

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