The Master Reseller Agreement is essential for businesses seeking to establish structured distribution channels in Singapore and surrounding regions. This agreement defines the commercial relationship between suppliers and their primary distributors, covering crucial elements such as territorial rights, pricing mechanisms, minimum purchase requirements, and compliance with Singapore's regulatory framework. It's particularly relevant for companies expanding their market presence through indirect sales channels while maintaining control over their brand and distribution network.
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1. Parties: Identification and details of contracting parties
2. Background: Context and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Appointment and Territory: Scope of reseller appointment and territorial rights
5. Reseller Obligations: Core responsibilities and commitments of the reseller
6. Supplier Obligations: Core responsibilities and commitments of the supplier
7. Pricing and Payment: Commercial terms including pricing structure and payment conditions
8. Intellectual Property: IP rights, licenses, and restrictions
9. Term and Termination: Duration and termination provisions
1. Marketing Requirements: Specific marketing obligations and restrictions for the reseller
2. Minimum Purchase Requirements: Minimum order quantities or values that the reseller must maintain
3. Training Requirements: Product training and certification requirements for reseller staff
4. Data Protection: PDPA compliance obligations and data handling requirements
1. Products Schedule: List of products covered by the agreement
2. Price List: Detailed pricing structure and discounts
3. Territory Schedule: Detailed description of authorized territory
4. Service Level Agreement: Performance metrics and service standards
5. Technical Requirements: Technical specifications and requirements for product resale
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