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1. Performance Metrics: Specific KPIs and performance measurement criteria - include when quantitative metrics are crucial

2. Social Media Management: Specific provisions for social media account management and content - include for social media marketing services

3. Influencer Marketing: Terms for engaging and managing influencers - include when influencer marketing is part of services

4. International Marketing: Provisions for multi-jurisdiction campaigns - include for international marketing activities

5. Crisis Management: Procedures for handling PR crises - include for high-profile brands or sensitive industries

6. Agency Team: Key personnel commitments and replacement terms - include when specific expertise is crucial

7. Compliance with Industry Standards: Specific industry regulatory requirements - include for regulated industries

8. Subcontractor Rights: Terms for engaging third-party suppliers - include when subcontracting is anticipated

1. Schedule 1 - Services Description: Detailed breakdown of marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing, rate cards, and payment milestones

3. Schedule 3 - Service Levels: Performance standards, response times, and quality metrics

4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5 - Approval Matrix: Decision-making hierarchy and approval thresholds

6. Schedule 6 - Key Personnel: List of key team members and their roles

7. Appendix A - Campaign Brief Template: Standard format for campaign briefing

8. Appendix B - Reporting ������Ƶ: Standard formats for performance and financial reporting