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Market Research Agreement

Market Research Agreement Template for Singapore

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Key Requirements PROMPT example:

Market Research Agreement

"I need a Market Research Agreement for my tech startup to engage a research firm to conduct user behavior studies starting March 2025, with strict data protection requirements and clear ownership of research findings."

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What is a Market Research Agreement?

The Market Research Agreement is essential when engaging professional research services in Singapore. It defines the parameters of market research projects, ensuring compliance with Singapore's PDPA and research industry standards. This document is crucial for protecting both parties' interests, establishing clear deliverables, and maintaining data protection compliance. It should be used whenever a company commissions formal market research, covering aspects from methodology and timeline to data handling and intellectual property rights. The agreement's structure reflects Singapore's legal framework while incorporating international best practices in market research.

What sections should be included in a Market Research Agreement?

1. Parties: Identification and details of the contracting parties - the research provider and the client

2. Background: Context of the agreement and brief description of the research project

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of research services to be provided

5. Data Protection and Privacy: PDPA compliance obligations and data handling procedures

6. Intellectual Property Rights: Ownership and usage rights of research outputs and materials

7. Confidentiality: Protection of confidential information and trade secrets

8. Payment Terms: Fees, payment schedule, and invoicing details

9. Term and Termination: Duration and termination provisions

What sections are optional to include in a Market Research Agreement?

1. Service Levels: Performance metrics and standards for complex research projects requiring specific quality standards

2. International Data Transfer: Cross-border data transfer provisions for research involving international data collection or processing

3. Subcontracting: Terms for engaging third-party service providers when parts of research may be outsourced

4. Insurance: Insurance requirements and coverage for high-value or high-risk research projects

What schedules should be included in a Market Research Agreement?

1. Research Methodology: Detailed research approach, methodology, and timeline

2. Fee Schedule: Detailed breakdown of fees and payment milestones

3. Data Processing Agreement: Detailed terms for handling personal data under PDPA

4. Service Level Agreement: Detailed performance metrics and remedies

5. Research Team: Key personnel involved in the project

6. Compliance Requirements: Specific regulatory or industry standards to be followed

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions































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Industries

Personal Data Protection Act 2012: Primary legislation governing the collection, use, disclosure and care of personal data in Singapore, crucial for market research data handling

PDPA Guidelines and Advisory Guidelines: Supplementary guidelines providing practical guidance on PDPA implementation in various contexts including research activities

Data Protection Regulations 2021: Updated regulations specifying requirements for data protection, including breach notification and transfer requirements

Contract Law (Amendment) Act 2022: Recent amendments to Singapore's contract law framework affecting formation and enforcement of agreements

Electronic Transactions Act 2010: Legislation governing electronic contracts and digital signatures, relevant for online research activities

Unfair Contract Terms Act 1994: Regulates unfair terms in contracts, ensuring balance between parties in research agreements

Copyright Act 2021: Protects intellectual property rights in research outputs, methodologies, and materials

Trade Marks Act: Relevant for protecting brands and marks used in market research activities

Confidential Information Law: Common law principles protecting confidential information and trade secrets in research contexts

Consumer Protection (Fair Trading) Act: Ensures fair trading practices in consumer-facing research activities

Competition Act 2004: Regulates anti-competitive practices, particularly relevant for market research involving competitor analysis

MRSS Code of Conduct: Market Research Society Singapore's professional standards and ethical guidelines for research practices

Singapore Code of Advertising Practice: Guidelines relevant when market research involves advertising or promotional content

Employment Act: Relevant when dealing with research staff and employment aspects of market research projects

PDPA Cross Border Transfer Requirements: Specific requirements for transferring research data across borders from Singapore

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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